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| Introducing Mobile Enterprise | |
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| Mobile Landscape | |
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| The Disruption of Smartphones and Tablets | |
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| Catalysts for Disruption | |
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| Implications of the Consumerization of IT | |
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| BYOD: Bring Your Own Device to Work | |
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| A Preview of Enterprise Mobility Strategy | |
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| Summary | |
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| Endnotes | |
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| Additional Sources | |
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| Defining Business Value | |
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| A Brief History of the Smartphone: The Power of Context, Intelligence, and Engagement | |
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| App Revolution: Bringing Together Context, Intelligence, and Engagement While Driving End User Value | |
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| Contextual Information: Key Ingredient to Improving Outcomes | |
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| Mobile Intelligence: Ubiquitous Computing and Decision Making | |
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| Engagement: Weaving into Daily Life | |
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| How the Mobile App Enters into Lives to Add Value | |
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| Defining Goals Based on Business Value | |
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| B2E or B2B Value Goals | |
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| B2C Value Goals | |
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| Thinking Through Mobile App Value | |
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| Summary | |
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| Endnotes | |
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| Additional Sources | |
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| Mobile Business Challenges | |
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| Mobile Application Development Challenges | |
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| Developing for Multiple Mobile Platforms | |
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| Delivering High-Quality Apps That Engage Users and Meet Business Objectives | |
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| Connectivity to Back-End Systems and Data | |
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| Meeting Accelerated Time-to-Market Requirements | |
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| Integration with Existing Development Processes | |
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| Security and Management | |
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| Management and Post-Deployment Control of Apps | |
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| Summary | |
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| The Mobile Framework | |
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| A Mobile Framework | |
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| Mobile App Becomes the Fundamental Value Delivery Vehicle | |
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| Mobile Development, Security, Management, and Business Transformation | |
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| Mobile Development | |
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| Management and Security | |
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| Mobile Business Transformation | |
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| Summary | |
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| Mobile Development | |
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| Speed and Quality | |
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| Speed | |
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| Quality | |
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| Diversity of Devices | |
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| Integration | |
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| Rethinking the Development Process for Radical Speed and Quality | |
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| Mobile Testing | |
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| Continuous Experience Management | |
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| Types of Mobile Apps | |
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| Native Mobile Applications | |
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| Mobile Web Applications | |
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| Mobile Toolkits | |
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| HTML5 | |
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| Future of HTML5 | |
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| Hybrid Mobile Applications | |
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| Mobile Application Comparison | |
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| Strategic Decision Making | |
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| Mobile Connectivity and Integration | |
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| Summary | |
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| Endnotes | |
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| Additional Sources | |
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| Mobile Security and Management | |
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| Mobile Has Unique Characteristics That Impact Security | |
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| Mobile Devices Are Used Differently Than PCs | |
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| Enterprise Security Requirements | |
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| Mobile Device Management and Security | |
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| Mobile Network Management and Security | |
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| Mobile Application Management and Security | |
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| Mobile Security and Management Consideration | |
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| Mobile Device Management and Security | |
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| MDM | |
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| Mobile Threat Management | |
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| Mobile Network Management and Security | |
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| Mobile Network Protection | |
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| Mobile Identity and Access Management | |
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| Mobile Application Management and Security | |
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| Application Security Scanning | |
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| App Security Capabilities | |
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| Enterprise App Store | |
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| Mobile Information Protection | |
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| The Adaptive Mobile Security Approach | |
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| Summary | |
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| Endnotes | |
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| Additional Sources | |
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| Mobile Business Transformation | |
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| Mobile Business Transformation | |
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| Delivering a Mobile Transformation: Extending Existing Systems to Mobile Employees and Customers Through Context, Engagement, and Intelligence | |
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| Mobile Context | |
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| Mobile Engagement | |
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| Mobile Intelligence | |
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| SoCloDaMo: Coherent Integration Between Social Networks, Cloud, Data Analytics, and Mobile | |
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| Security, Privacy, and Trust Become Paramount | |
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| Strategy for Delivering a Mobile Transformation | |
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| Summary | |
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| Endnotes | |
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| Planning a Mobile Project | |
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| Define Mobile Team Structure and Leadership | |
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| Define Value Goals | |
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| Define Value Indicators and Value Measurements (What Does the Customer Want to Accomplish?) | |
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| Choose an Approach: Define Functional Patterns and Capabilities | |
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| Assess Gaps: Use Mobile Framework to Assess Gaps | |
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| Define Overall Roadmap and Plans Based on a Mobile Framework | |
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| Assess Against Measurements and Improve | |
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| Summary | |
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| SoCloDaMo (Social + Cloud + Big Data + Mobile) | |
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| Cloud and Mobile | |
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| Defining Cloud Computing | |
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| Cloud Characteristics | |
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| Service Models | |
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| Deployment Models | |
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| Why Mobile and Cloud | |
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| Device Limitation on Computing Resources | |
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| Short Cycles | |
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| Small Budgets Create Cloud Advocates | |
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| Emerging Markets | |
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| Mobile Cloud Development Considerations | |
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| Mobile Cloud Services | |
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| Centralized Build Environment in the Cloud | |
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| Testing Mobile Apps: How the Cloud Can Make Mobile Testing Simpler | |
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| Social and Mobile | |
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| Mobile Social Discovery: Attracting and Retaining Customers | |
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| What Is Unique About Social and Mobile? | |
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| Big Data | |
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| What Is Unique about Mobile and Data? | |
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| Summary | |
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| Mobile Strategy Decisions | |
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| Endnotes | |
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| Additional Sources | |
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| International Considerations | |
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| Issues Influencing Adoption of Smartphones and Tablets in Emerging Markets | |
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| Cost Can Be Too High, but Things Are Changing | |
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| Network Connectivity Inhibits Use of Mobile App, but There Are Things That Can Help | |
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| Complexity of Smartphones Can Be an Inhibitor to Adoption, but This Will Change over Time | |
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| Unique Usage Patterns | |
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| What to Consider When Developing a Global Mobile Strategy | |
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| What to Consider When Developing a Dual Strategy for Smartphones and Feature/Basic Phones | |
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| Advantages of SMS | |
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| SMS-Based Application-to-Person (A2P) | |
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| Summary | |
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| Endnotes | |
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| Additional Sources | |
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| Case Studies and Mobile Solutions | |
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| When Does an App Fail? | |
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| What Makes a Great App? | |
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| Air Canada: Innovation Through Customer Experience, Multichannel, and Cross-Channel | |
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| Visa: Reaching the Right Customer at the Right Time with the Next Best Action | |
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| TBC Corporation: 360-Degree Customer Experience | |
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| Waze: Adding Social Insight | |
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| Nike+ FuelBand: Enhancing Value by Extending with APIs | |
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| Witlings: Integrate into the Life Style to Serve at the Moment of Need | |
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| Tesco's Home Plus: Reducing Steps in Daily Tasks | |
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| Square Wallet | |
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| Summary | |
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| Endnotes | |
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| Additional Sources | |
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| Moving Forward | |
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| What You Have Learned | |
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| Guiding Principles | |
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| Conclusion | |