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Mobile Strategy How Your Company Can Win by Embracing Mobile Technologies

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ISBN-10: 013309491X

ISBN-13: 9780133094916

Edition: 2013

Authors: Dirk Nicol

List price: $29.99
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Mobile computing offers tremendous opportunities for enterprises, but IT faces major challenges in executing on a mobile strategy. The explosion of mobile devices has caused fragmentation, requiring support for multiple mobile operating systems and devices (Android, Apple, Microsoft, etc.). Mobile platform vendors are driven more by consumer demand than enterprise needs. In contrast to the web era’s generally common browser standards, mobile platforms return us to proprietary clients, programming languages, and APIs, with limited connectivity to enterprise back-ends. Notwithstanding this complexity, employees and consumers expect the same high quality user experience from their enterprise…    
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Book details

List price: $29.99
Copyright year: 2013
Publisher: Pearson Education
Publication date: 4/23/2013
Binding: Paperback
Pages: 272
Size: 6.10" wide x 9.02" long x 0.55" tall
Weight: 0.814
Language: English

Introducing Mobile Enterprise
Mobile Landscape
The Disruption of Smartphones and Tablets
Catalysts for Disruption
Implications of the Consumerization of IT
BYOD: Bring Your Own Device to Work
A Preview of Enterprise Mobility Strategy
Additional Sources
Defining Business Value
A Brief History of the Smartphone: The Power of Context, Intelligence, and Engagement
App Revolution: Bringing Together Context, Intelligence, and Engagement While Driving End User Value
Contextual Information: Key Ingredient to Improving Outcomes
Mobile Intelligence: Ubiquitous Computing and Decision Making
Engagement: Weaving into Daily Life
How the Mobile App Enters into Lives to Add Value
Defining Goals Based on Business Value
B2E or B2B Value Goals
B2C Value Goals
Thinking Through Mobile App Value
Additional Sources
Mobile Business Challenges
Mobile Application Development Challenges
Developing for Multiple Mobile Platforms
Delivering High-Quality Apps That Engage Users and Meet Business Objectives
Connectivity to Back-End Systems and Data
Meeting Accelerated Time-to-Market Requirements
Integration with Existing Development Processes
Security and Management
Management and Post-Deployment Control of Apps
The Mobile Framework
A Mobile Framework
Mobile App Becomes the Fundamental Value Delivery Vehicle
Mobile Development, Security, Management, and Business Transformation
Mobile Development
Management and Security
Mobile Business Transformation
Mobile Development
Speed and Quality
Diversity of Devices
Rethinking the Development Process for Radical Speed and Quality
Mobile Testing
Continuous Experience Management
Types of Mobile Apps
Native Mobile Applications
Mobile Web Applications
Mobile Toolkits
Future of HTML5
Hybrid Mobile Applications
Mobile Application Comparison
Strategic Decision Making
Mobile Connectivity and Integration
Additional Sources
Mobile Security and Management
Mobile Has Unique Characteristics That Impact Security
Mobile Devices Are Used Differently Than PCs
Enterprise Security Requirements
Mobile Device Management and Security
Mobile Network Management and Security
Mobile Application Management and Security
Mobile Security and Management Consideration
Mobile Device Management and Security
Mobile Threat Management
Mobile Network Management and Security
Mobile Network Protection
Mobile Identity and Access Management
Mobile Application Management and Security
Application Security Scanning
App Security Capabilities
Enterprise App Store
Mobile Information Protection
The Adaptive Mobile Security Approach
Additional Sources
Mobile Business Transformation
Mobile Business Transformation
Delivering a Mobile Transformation: Extending Existing Systems to Mobile Employees and Customers Through Context, Engagement, and Intelligence
Mobile Context
Mobile Engagement
Mobile Intelligence
SoCloDaMo: Coherent Integration Between Social Networks, Cloud, Data Analytics, and Mobile
Security, Privacy, and Trust Become Paramount
Strategy for Delivering a Mobile Transformation
Planning a Mobile Project
Define Mobile Team Structure and Leadership
Define Value Goals
Define Value Indicators and Value Measurements (What Does the Customer Want to Accomplish?)
Choose an Approach: Define Functional Patterns and Capabilities
Assess Gaps: Use Mobile Framework to Assess Gaps
Define Overall Roadmap and Plans Based on a Mobile Framework
Assess Against Measurements and Improve
SoCloDaMo (Social + Cloud + Big Data + Mobile)
Cloud and Mobile
Defining Cloud Computing
Cloud Characteristics
Service Models
Deployment Models
Why Mobile and Cloud
Device Limitation on Computing Resources
Short Cycles
Small Budgets Create Cloud Advocates
Emerging Markets
Mobile Cloud Development Considerations
Mobile Cloud Services
Centralized Build Environment in the Cloud
Testing Mobile Apps: How the Cloud Can Make Mobile Testing Simpler
Social and Mobile
Mobile Social Discovery: Attracting and Retaining Customers
What Is Unique About Social and Mobile?
Big Data
What Is Unique about Mobile and Data?
Mobile Strategy Decisions
Additional Sources
International Considerations
Issues Influencing Adoption of Smartphones and Tablets in Emerging Markets
Cost Can Be Too High, but Things Are Changing
Network Connectivity Inhibits Use of Mobile App, but There Are Things That Can Help
Complexity of Smartphones Can Be an Inhibitor to Adoption, but This Will Change over Time
Unique Usage Patterns
What to Consider When Developing a Global Mobile Strategy
What to Consider When Developing a Dual Strategy for Smartphones and Feature/Basic Phones
Advantages of SMS
SMS-Based Application-to-Person (A2P)
Additional Sources
Case Studies and Mobile Solutions
When Does an App Fail?
What Makes a Great App?
Air Canada: Innovation Through Customer Experience, Multichannel, and Cross-Channel
Visa: Reaching the Right Customer at the Right Time with the Next Best Action
TBC Corporation: 360-Degree Customer Experience
Waze: Adding Social Insight
Nike+ FuelBand: Enhancing Value by Extending with APIs
Witlings: Integrate into the Life Style to Serve at the Moment of Need
Tesco's Home Plus: Reducing Steps in Daily Tasks
Square Wallet
Additional Sources
Moving Forward
What You Have Learned
Guiding Principles