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Demand and Supply Integration The Key to World-Class Demand Forecasting

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ISBN-10: 0133088014

ISBN-13: 9780133088014

Edition: 2013

Authors: Mark A. Moon

List price: $89.99
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Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! InDemand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any business, government agency, or military procurement organization, Moon explains what DSI is, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand…    
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Book details

List price: $89.99
Copyright year: 2013
Publisher: FT Press
Publication date: 1/17/2013
Binding: Hardcover
Pages: 300
Size: 6.50" wide x 9.00" long x 1.00" tall
Weight: 1.100
Language: English

Mark Moon is an Associate Professor of Marketing at the University of Tennessee, Knoxville. He earned his Ph.D. from the University of North Carolina at Chapel Hill, and his MBA and BA degrees from the University of Michigan. Mark's professional experience includes positions in sales and marketing with IBM and Xerox. He has been a member of UT's sales forecasting research team since 1996, and since that time, has published numerous articles on best practices in forecasting. Mark has played a key role in Phase 4 of the Sales Forecasting Benchmarking Studies, and has worked with 23 different companies to audit their forecasting practices.

Demand/Supply Integration
Demand Forecasting As a Management Process
Quantitative Forecasting Techniques
Qualitative Forecasting Techniques
Incorporation of Market Intelligence Into Forecasts
Performance Measurement
World Class Demand Forecasting
Bringing It Back to Demand/Supply Integration: Managing the Demand Review