Hospitality Sales and Marketing (Ahlei):

Name: Hospitality Sales and Marketing (Ahlei):
Price: 63.71 USD
Availability: InStock
ISBN: 9780133076936

ISBN-10: 0133076938

ISBN-13: 9780133076936

Edition: 2012

Authors: Jack D. Ninemeier, American Lodging Assoc

List price: $92.91

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Description:

In today’s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing students with a customer focused perspective. This edition includes profiles of key industry innovators, corporate spotlights of hotel and restaurant companies, and Internet exercises. Examples of forms, checklists, charts, and other items used by practicing hospitality sales and marketing professionals provide students…

Book details

List price: $92.91
Copyright year: 2012
Publisher: Pearson College Div
Binding: Paperback
Pages: 389
Size: 6.75" wide x 8.75" long x 1.25" tall
Weight: 2.090
Language: English