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Framework for Marketing Management and Interpretive Simulations Access Code Card Group B

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ISBN-10: 0132803607

ISBN-13: 9780132803601

Edition: 5th 2012

Authors: Philip Kotler, Kevin Keller, Kevin Keller

List price: $229.93
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0132803607 / 9780132803601 Framework for Marketing Management & Interpretive Simulations Access Code Card Group B PackagePackage consists of:   0132539306 / 9780132539302 Framework for Marketing Management0136075126 / 9780136075127 Interpretive Simulations Access Code Card Group B
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Book details

List price: $229.93
Edition: 5th
Copyright year: 2012
Publisher: Pearson Higher Education & Professional Group
Publication date: 3/10/2011
Binding: Mixed Media
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.144
Language: English

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effective strategies for promoting conservation behavior. He has published extensively in these areas, with recent books on the Psychology of Sustainable Development (Kluwer, 2002), Attitudes and Opinions (Erlbaum, 2005), and Social Psychology: An Applied Perspective (Prentice-Hall, 2000). Over the past 10 years, he has published more than 40 book chapters and peer-reviewed articles, and given hundreds of professional and invited presentations around the…