International Business The Challenges of Globalization

ISBN-10: 0132555751

ISBN-13: 9780132555753

Edition: 6th 2012 (Revised)

Authors: John J. Wild, Kenneth L. Wild, Jerry C. Y. Han

List price: $167.40
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Description:

For introductory International Business courses with the need for a brief, accessible text. A comprehensive yet concise framework with unrivaled clarity. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging features brings the material to life for students. Accompanied by myIBlab! See the hands in the air, hear the roar of discussion#x13;be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.
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Book details

List price: $167.40
Edition: 6th
Copyright year: 2012
Publisher: Prentice Hall PTR
Publication date: 12/27/2010
Binding: Paperback
Pages: 480
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.2
Language: English

John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.

Global Business Environments
Globalization
National Business Environments
Cross-Cultural Business
Politics, Law, and Business Ethics
Economics and Emerging Markets
International Trade and Investment
International Trade
Business-Government Trade Relations
Foreign Direct Investment
Regional Economic Integration
The International Financial System
International Financial Markets
International Monetary System
International Business Management
International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees
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