From Ice Cream to the Internet Using Franchising to Drive the Growth and Profits of Your Company

ISBN-10: 0132546892

ISBN-13: 9780132546898

Edition: 2005

Authors: Scott A. Shane

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Book details

List price: $36.99
Copyright year: 2005
Publisher: FT Press
Publication date: 1/11/2005
Binding: Paperback
Pages: 256
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English

About the Author Dr. Scott A. Shaneis Professor of Economics and Entrepreneurship at the Weatherhead School of Management at Case Western Reserve University. The author of numerous scholarly articles on franchising, Dr. Shane has consulted with many current and potential franchisors on the topics outlined in this book. Dr. Shane has also written or edited seven other business books including:Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures; Academic Entrepreneurship: University Spinoffs and Wealth Creation;A General Theory of Entrepreneurship: The Individual-Opportunity Nexus; Entrepreneurship: A Process Perspective;andFoundations of Entrepreneurship.Dr. Shane holds a Ph.D. from The Wharton School, University of Pennsylvania. copy; Copyright Pearson Education. All rights reserved.

Is Franchising Right for Your Industry?
The Advantages of Franchising
The Disadvantages of Franchising
What Business Concepts Can Be Franchised?
Policies for Successful Franchising
Franchisee Support and Assistance
Territorial Strategies
Pricing Franchises
Successful Franchise Expansion Strategies
The Legal and Institutional Environment for Franchising
Recruiting, Selecting, and Managing Franchisees
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