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What's Stopping You? Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

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ISBN-10: 0132444577

ISBN-13: 9780132444576

Edition: 2008

Authors: Bruce R. Barringer, R. Duane Ireland

List price: $18.99
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Description:

Americans have come to view entrepreneurs as superheroes, just like professional athletes and rock stars. But theres a downside to that glorification: a growing notion that you need "loads of money" and "tons of talent" to get a new business off the ground. Thats a myth, pure and simple: dont you dare let it discourage you from following your dream. This book shows why you dont need superhuman talent or resources to launch your new business and reveals what you really do need to succeed. Along the way, the authors demolish 9 other dangerous myths about entrepreneurship...myths that could otherwise cost you money, time, and the very success of your new venture. Youll learn why far more businesses succeed than youve been told...why you dont need a breakthrough product to build a winning company...why its still possible to compete against "the big guys"...and a whole lot more! This book is packed with real case studies of winning businesses launched by "ordinary" people...practical tips to help you avoid pitfalls...and short "Will this work?" segments to help you quickly evaluate new business ideas. America has tens of millions of potential entrepreneurs: this is the book that will unleash their potential!
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Book details

List price: $18.99
Copyright year: 2008
Publisher: FT Press
Publication date: 5/16/2008
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.638
Language: English

Preface
Getting Started-It May Not Be as Hard as You Think
Myth No. 1: It Takes an Extraordinary Person to Start a Business; Truth No. 1: You Can Do It!
Myth No. 2: Starting a Business Involves Lots of Risk; Truth No. 2: It May Not Be as Risky as You Think
Myth No. 3: It Takes a Lot of Money to Start a Business; Truth No. 3: It Might Not Cost as Much as You Think
Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Businesses; Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience
Myth No. 5: The Best Business Ideas Are Already Taken; Truth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas
Running and Growing a Business-Don't Underestimate Your Chances
Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers; Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan
Myth No. 7: It's Almost Impossible for a New Business to Get Noticed; Truth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized
Myth No. 8: The Internet Isn't What It Was All Hyped Up to Be; Truth No. 8: There Are Many Legitimate and Enjoyable Ways to Make Money Online
Myth No. 9: It's Easy to Start a Business, But It's Difficult and Stressful to Grow One; Truth No. 9: Businesses Can Be Grown Profitably and Enjoyably
Index