Strategic Management and Competitive Advantage Concepts and Cases

Name: Strategic Management and Competitive Advantage Concepts and Cases
Price: 9.36 USD
Availability: InStock
ISBN: 9780132338233

ISBN-10: 0132338238

ISBN-13: 9780132338233

Edition: 2nd 2008

Authors: William Hesterly, Jay B. Barney

List price: $201.67

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Book details

List price: $201.67
Edition: 2nd
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 6/18/2007
Binding: Hardcover
Pages: 656
Size: 8.25" wide x 10.25" long x 1.25" tall
Weight: 3.036




The Tools of Strategic Analysis



What Is Strategy and the Strategic Management Process?



Evaluating a Firms External Environment



Evaluating a Firms Internal Capabilities


Cases: Bill Drayton's Ashoka


Apple Computer Inc.: iPod and iTunes


Swatch and the Global Watch Industry


Wal-Mart Stores


Inc.


Harlequin Enterprises: The Mira Decision


Nucor in 2005



Business Level Strategies



Cost Leadership



Product Differentiation


Cases: Samsung Electronics


JetBlue: Too Much Turbulence


Bang & Olufsen: The Electronics Entertainment Industry in 2003


The Levi's Personal Pair Proposal


Hong Kong's Ocean Park: Taking on Disney



Corporate Strategies



Vertical Integration



Corporate Diversification



Organizing to Implement Corporate Diversification



Strategic Alliances



Mergers and Acquisitions


Cases: eBay: To Drop Off or Not


Nucleon


Inc.


British Sky Broadcasting


L'Oreal- Body Shop Acquisition


Extending the "easy" Business Model: What Should easyGroup do Next?


Hallmark Cards in 2006


Cooper Industries (A)


Ben & Jerry's Japan


Toyota's Strategies and Initiatives in Europe


Hewlett Packard in 2001


Vodafone: Out of Many One