Competing in a Flat World Building Enterprises for a Borderless World

ISBN-10: 0132332906

ISBN-13: 9780132332903

Edition: 2008

List price: $29.99 Buy it from $3.00
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Competing in a Flat Worldisnt just theory: its based on the extraordinary experience of Li and Fung, the worlds largest sourcing company and todays pre-eminent example of a "flat world" business. Together with top Wharton professor, consultant, and author, Jerry Wind, Li and Fung executives Victor and William Fung show how to redesign your business to succeed in this radically new era. This book reveals business secrets that helped Li and Fung grow to $7B in annual revenue with just 7,000 employees, and earned this century-old enterprise a spot on the "Wired 40" right alongside Google. Core to the books benefits is its description and roadmap for the most important organizational skill flat enterprise leaders and companies will need: the ability to orchestrate a loosely-linked network of organizations operating fluidly at the edge of chaos. You will discover how to balance centralized control with local empowerment; specialization with integration; stability with renewal; firm-centric and network-centric views of your business. Learn to compete "network vs. network," create "big-small" companies that combine scale and agility; and sell direct to the source by bridging marketing with operations. Finally, learn how to respond to flat enterprises core challenges, including supply chain disruption, nation-state politics, and other "bumps" in this not-quite-100% flat world.
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Book details

List price: $29.99
Copyright year: 2008
Publisher: Wharton School Publishing
Publication date: 9/12/2007
Binding: Hardcover
Pages: 272
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.012
Language: English

Preface: Competing Flat Out
The Orchestration Imperative
Focus: Firm and Network
Orchestrate the Network
Compete Network Against Network
Management: Control and Empowerment
Take Responsibility for the Whole Chain (Whether You Own It or Not)
Empower ??A???a??????Little John Waynes??A???a????AY to Create a Big-Small Company
Establish the Three-Year Stretch to Balance Stability and Renewal
Build the Company Around the Customer
Follow the 30/70 Rule to Create Loose-Tight Organizations
Value Creation: Specialization and Integration
Capture the ??A???a??????Soft $3??A???a????AY by Looking Beyond the Factory
Sell to the Source by Bridging Marketing and Operations
Implications for Policy and Practice
Policy: Building a Borderless Business in a World of Nation-States
Practice: A Lever to Move the World
Conclusion: Are You Ready to Compete Flat Out?
Appendix: About Li & Fung
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