Kleppner's Advertising Procedure
Edition: 17th 2008
List price: $198.67
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Description: nbsp; There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion.nbsp; The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change.nbsp;The primary reason for publication of this new edition is to reflect this environment.Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising. nbsp; nbsp;
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $198.67
Copyright year: 2008
Publisher: Prentice Hall PTR
Publication date: 7/20/2007
Size: 8.75" wide x 11.00" long x 1.25" tall
|Background of Todays Advertising|
|Roles of Advertising|
|The Advertising Spiral and Brand Planning|
|The Advertising Agency, Media Services, and Other Services|
|The Advertisers Marketing/Advertising Operation|
|Internet and Direct Response Advertising|
|Research in Advertising|
|Creating the Message|
|The Total Concept: Words and Visuals|
|The Television Commercial|
|The Radio Commercial|
|Trademarks and Packaging|
|The Complete Campaign|
|Economic, Social, and Legal Effects of Advertising|