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Consumer Behavior

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ISBN-10: 0132155508

ISBN-13: 9780132155502

Edition: 9th 2011

Authors: Michael R. Solomon

List price: $225.87
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This package contains the following components:-0136110630: DVD for Consumer Behavior-0136110924: Consumer Behavior
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Book details

List price: $225.87
Edition: 9th
Copyright year: 2011
Publisher: Prentice Hall PTR
Publication date: 2/23/2010
Binding: Mixed Media
Size: 8.70" wide x 11.10" long x 1.20" tall
Weight: 3.674
Language: English

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.