List price: $225.87Edition: 9thCopyright year: 2011Publisher: Prentice Hall PTRPublication date: 2/23/2010Binding: Mixed MediaSize: 8.70" wide x 11.10" long x 1.20" tall Weight: 3.674Language: English
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.
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