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Canadian PR for the Real World

ISBN-10: 0132154803

ISBN-13: 9780132154802

Edition: 2015

Authors: Maryse Cardin, Kylie McMullan

List price: $129.70
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Description:

Never before has there been a textbook that completed an examination of the unique practice of public relations occurring within our borders, nor one that specifically recognizes Canadian public relations practitioners. This textbook celebrates public relations in Canada. Canadian PR for the Real World introduces students to the challenging field of Public Relations, a key step in preparing students to hit the ground running after completion of their studies. By introducing students to PR tactics and best practices, the authors teach students how to think like PR professionals and how to approach PR problems. It also helps them understand what qualities to develop in order to succeed and enter the field with confidence.  
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Book details

List price: $129.70
Copyright year: 2015
Publisher: Pearson Education Canada
Publication date: 1/14/2014
Binding: Paperback
Pages: 432
Size: 7.00" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English