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Business in Action with Real Time Updates

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ISBN-10: 0132082691

ISBN-13: 9780132082693

Edition: 2008

Authors:

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Book details

Copyright year: 2008
Publisher: PEARSON HIGHER EDUCATION
Binding: Paperback

Prologue: Planning Your Business Career
Developing a business mindset
The Fundamentals of Business and Economics
Ethics and Corporate Social Responsibility
The Global Marketplace
Business Systems
Organizing the business enterprise
Business Structures
Small Business and Entrepreneurship
Managing for profitability
Accounting and Financial Management
Banking and Securities
Creating and satisfying customers
Marketing Concepts and Strategies
Products and Pricing
Distribution and Customer Communication
Leading and supporting employees
Management Functions and Skills
Organization, Teamwork, and Motivation
Human Resources
Appendices
The U.S. Legal System and Business Law
Personal Finance: Getting Set for Life