Design and Marketing of New Products
Edition: 2nd 1993
List price: $282.20
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Description: A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $282.20
Copyright year: 1993
Publisher: Prentice Hall PTR
Publication date: 5/4/1993
Size: 6.50" wide x 9.50" long x 1.50" tall
|Introduction to New Product Development|
|New Product Strategies|
|Proactive New Product Development Process|
|Market Definition and Entry Strategy|
|An Overview of the Design Process|
|Customer Measurement A Review|
|Perceptual Mapping: Identification of Strategic Benefits|
|Customer Needs and Perceptual Mapping: Methods and Procedures|
|Strategic Product Positioning and Customer Preferences|
|Benefit Segmentation and Product Positioning|
|Estimating Sales Potential: What-If Analyses|
|Designing for Quality|
|Integrated Design: Case Examples|
|Advertising and Product Testing|
|Pretest Market Forecasting|
|Launching the Product|
|Managing through Life Cycle|
|Organizing for Innovation|
|Customizing the New-Product Development Process|
|New-Product Development Revisited|