Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits

ISBN-10: 0131877291

ISBN-13: 9780131877290

Edition: 2006

Authors: Harvey C. Fruehauf, C. K. Prahalad

List price: $19.99
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"The Bottom of the Pyramid belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world............ If you are looking for fresh thinking about emerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect, Microsoft"An important and insightful work showing persuasively how the private sector can be put at the centre of development, not just as a rhetorical flourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations Development ProgrammeThe world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done and very profitably. What's more, companies aren't just making money, by serving these markets, they're helping millions of the world's poorest people escape poverty.C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela ranging from salt to soap, banking to mobile phones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone.
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Book details

List price: $19.99
Copyright year: 2006
Publisher: Wharton School Publishing
Binding: Paperback
Pages: 304
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.594
Language: English

About the Author
The Fortune at the Bottom of the Pyramid
The Market at the Bottom of the Pyramid
The Power of Dominant Logic
The Nature of the BOP Market
There Is Money at the BOP
Access to BOP Markets
The BOP Markets Are Brand-Conscious
The BOP Market Is Connected
BOP Consumers Accept Advanced Technology Readily
The Market Development Imperative
Create the Capacity to Consume
The Need for New Goods and Services
Dignity and Choice
Trust Is a Prerequisite
Benefits to the Private Sector
Products and Services for the BOP
A Philosophy for Developing Products and Services for the BOP
Twelve Principles of Innovation for BOP Markets
Making It Happen
BOP: A Global Opportunity
Engaging the BOP
Local Growth Opportunities
Learning to Grow
Local Innovations and Global Opportunity
BOP Solutions for Developed Markets
Lessons for MNCs from BOP Markets
Capital Intensity
Sustainable Development
The Cost of Managing
Learning to Live in a Network of Relationships
The Ecosystem for Wealth Creation
Market-Oriented Ecosystem
Ecosystems for a Developing Country
Learning the Sanctity of Contracts
Reducing Inequities in Contracts
Building Governance Capabilities Among the Poor
Reducing Corruption: Transaction Governance Capacity
Are the Poor Poor?
Transaction Governance Capacity (TGC)
Building TGC
The Andhra Pradesh e-Governance Story
Center for Good Governance
Lessons from the Andhra Pradesh Experiment
List of eSeva Services
Development as Social Transformation
Development as Social Transformation
Breaking Down Barriers to Communication
BOP Consumers Upgrade
Gaining Access to Knowledge
Identity for the Individual
Women Are Critical for Development
Evolving Checks and Balances
The Real Test: From the Pyramid to the Diamond
Business Success Stories from the Bottom of the Pyramid
Financing the Poor
Aravind Eye Care-The Most Precious Gift
Energy for Everyone
Agricultural Advances for the Poor-The EID Parry Story
Retail for the Poor
Information Technology to the Poor
The Jaipur Foot Story
Health Alerts for All
Transparent Government
The Annapurna Salt Story
Homes for the Poor-The CEMEX Story
From Hand to Mouth-The HHL Soap Story
On the Web at
Video Success Stories: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela
Casas Bahia (3:54)
CEMEX (3:07)
Annapurna Salt (4:05)
Hindustan Lever Limited (4:16)
Jaipur Foot (4:40)
Aravind Eye Care (6:08)
ICICI Bank (4:23)
ITC e-Choupal (4:08)
EID Parry (4:12)
Voxiva (3:33)
E+Co/Tecnosol (4:34)
Andhra Pradesh (3:30)
Full Success Case Stories in pdf format
The Market at the Bottom of the Pyramid
Casas Bahia: Fulfilling a Dream
CEMEX: Innovation in Housing for the Poor
Known Problems and Known Solutions: What Is the Missing Link?
The Annapurna Salt Story: Public Health and Private Enterprise
Selling Health: Hindustan Lever Limited and the Soap Market
Known Problems and Unique Solutions
Jaipur Foot: Challenging Convention
The Aravind Eye Care System: Delivering the Most Precious Gift
Known Problems and Systemwide Reform
ICICI Bank: Innovations in Finance
The ITC e-Choupal Story: Profitable Rural Transformation
The EID Parry Story
Scaling Innovations
The Voxiva Story
Innovations in Energy: E+Co's Investing in Tecnosol
Creating Enabling Conditions for the Development of the Private Sector
Citizen Centricity: E-Governance in Andhra Pradesh
The EID Parry Story
Innovations in Energy: E+Co's Investment in Tecnosol
Citizen Centricity: E-Governance in Andhra Pradesh
Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid
About the Video Success Stories
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