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| Preface | |
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| About the Author | |
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| The Fortune at the Bottom of the Pyramid | |
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| The Market at the Bottom of the Pyramid | |
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| The Power of Dominant Logic | |
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| The Nature of the BOP Market | |
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| There Is Money at the BOP | |
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| Access to BOP Markets | |
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| The BOP Markets Are Brand-Conscious | |
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| The BOP Market Is Connected | |
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| BOP Consumers Accept Advanced Technology Readily | |
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| The Market Development Imperative | |
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| Create the Capacity to Consume | |
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| The Need for New Goods and Services | |
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| Dignity and Choice | |
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| Trust Is a Prerequisite | |
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| Benefits to the Private Sector | |
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| Products and Services for the BOP | |
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| A Philosophy for Developing Products and Services for the BOP | |
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| Twelve Principles of Innovation for BOP Markets | |
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| Making It Happen | |
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| Conclusion | |
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| BOP: A Global Opportunity | |
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| Engaging the BOP | |
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| Local Growth Opportunities | |
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| Learning to Grow | |
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| Local Innovations and Global Opportunity | |
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| BOP Solutions for Developed Markets | |
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| Lessons for MNCs from BOP Markets | |
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| Capital Intensity | |
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| Sustainable Development | |
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| Innovations | |
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| The Cost of Managing | |
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| Learning to Live in a Network of Relationships | |
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| The Ecosystem for Wealth Creation | |
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| Market-Oriented Ecosystem | |
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| Ecosystems for a Developing Country | |
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| Learning the Sanctity of Contracts | |
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| Reducing Inequities in Contracts | |
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| Building Governance Capabilities Among the Poor | |
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| Reducing Corruption: Transaction Governance Capacity | |
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| Are the Poor Poor? | |
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| Transaction Governance Capacity (TGC) | |
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| Building TGC | |
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| The Andhra Pradesh e-Governance Story | |
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| eSeva | |
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| Center for Good Governance | |
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| Impediments | |
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| Lessons from the Andhra Pradesh Experiment | |
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| List of eSeva Services | |
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| Development as Social Transformation | |
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| Development as Social Transformation | |
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| Breaking Down Barriers to Communication | |
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| BOP Consumers Upgrade | |
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| Gaining Access to Knowledge | |
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| Identity for the Individual | |
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| Women Are Critical for Development | |
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| Evolving Checks and Balances | |
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| The Real Test: From the Pyramid to the Diamond | |
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| Business Success Stories from the Bottom of the Pyramid | |
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| Financing the Poor | |
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| Aravind Eye Care-The Most Precious Gift | |
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| Energy for Everyone | |
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| Agricultural Advances for the Poor-The EID Parry Story | |
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| Retail for the Poor | |
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| Information Technology to the Poor | |
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| The Jaipur Foot Story | |
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| Health Alerts for All | |
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| Transparent Government | |
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| The Annapurna Salt Story | |
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| Homes for the Poor-The CEMEX Story | |
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| From Hand to Mouth-The HHL Soap Story | |
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| On the Web at Whartonsp.com | |
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| Video Success Stories: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela | |
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| Casas Bahia (3:54) | |
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| CEMEX (3:07) | |
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| Annapurna Salt (4:05) | |
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| Hindustan Lever Limited (4:16) | |
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| Jaipur Foot (4:40) | |
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| Aravind Eye Care (6:08) | |
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| ICICI Bank (4:23) | |
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| ITC e-Choupal (4:08) | |
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| EID Parry (4:12) | |
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| Voxiva (3:33) | |
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| E+Co/Tecnosol (4:34) | |
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| Andhra Pradesh (3:30) | |
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| Full Success Case Stories in pdf format | |
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| The Market at the Bottom of the Pyramid | |
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| Casas Bahia: Fulfilling a Dream | |
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| CEMEX: Innovation in Housing for the Poor | |
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| Known Problems and Known Solutions: What Is the Missing Link? | |
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| The Annapurna Salt Story: Public Health and Private Enterprise | |
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| Selling Health: Hindustan Lever Limited and the Soap Market | |
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| Known Problems and Unique Solutions | |
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| Jaipur Foot: Challenging Convention | |
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| The Aravind Eye Care System: Delivering the Most Precious Gift | |
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| Known Problems and Systemwide Reform | |
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| ICICI Bank: Innovations in Finance | |
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| The ITC e-Choupal Story: Profitable Rural Transformation | |
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| The EID Parry Story | |
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| Scaling Innovations | |
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| The Voxiva Story | |
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| Innovations in Energy: E+Co's Investing in Tecnosol | |
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| Creating Enabling Conditions for the Development of the Private Sector | |
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| Citizen Centricity: E-Governance in Andhra Pradesh | |
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| The EID Parry Story | |
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| Innovations in Energy: E+Co's Investment in Tecnosol | |
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| Citizen Centricity: E-Governance in Andhra Pradesh | |
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| Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid | |
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| About the Video Success Stories | |
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| Index | |