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| Preface | |
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| Prologue: Are You Ready for Success? | |
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| Your Future in Business Starts Right Now | |
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| Looking Ahead to Your Career | |
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| What Do You Want to Do? | |
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| What Do You Have to Offer? | |
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| How Can You Make Yourself More Valuable? | |
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| Seeking Employment Opportunities and Information | |
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| Sources of Employment Information | |
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| Employment Information on the Web | |
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| Preparing Your Resume | |
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| Controlling the Format and Style | |
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| Keeping Your Resume Honest | |
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| Organizing Your Resume Around Your Strengths | |
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| Producing Your Resume | |
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| Preparing Your Application Letter | |
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| Following Up on Your Application | |
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| Interviewing with Potential Employers | |
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| What Employers Look For | |
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| What Applicants Need to Find Out | |
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| How to Prepare for a Job Interview | |
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| How to Follow Up After the Interview | |
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| Building Your Career | |
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| Conducting Business in the Global Economy | |
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| In Pursuit of Prosperity: The Fundamentals of Business and Economics | |
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| Inside Business Today: Making Dollars and Sense of Online Music at Apple iTunes | |
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| Chapter Overview | |
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| How This Course Will Help Your Career | |
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| What Is a Business? | |
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| Technologies that are Revolutionizing Business: Instant Messaging | |
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| What Is Economics? | |
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| Thinking about Ethics: Should Employees Pay to Keep Their Jobs? | |
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| Microeconomics: Understanding the Forces of Demand and Supply | |
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| Macroeconomics: Understanding How an Economy Operates | |
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| Learning from Business Blunders | |
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| How a Free-Market System Monitors Its Economic Performance | |
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| History of U.S. Economic Growth | |
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| Innovating for Business Success: The Electronic Economy: Redefining Reality | |
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| The Challenges You'll Face in the Global Economy | |
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| Summary of Learning Objectives | |
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| Apple iTunes: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Business Done Right: Ethics and Social Responsibility | |
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| Inside Business Today: Patagonia Trades Rampant Growth for Environmentally Friendly Operations | |
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| Chapter Overview | |
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| Ethics and Social Responsibility in Contemporary Business | |
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| Learning from Business Blunders | |
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| Minding Your Own Business: Lead Your Team with Ethical Behavior | |
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| Business's Efforts to Increase Social Responsibility | |
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| Thinking about Ethics: Ben & Jerry's: A Double Scoop of Irony? | |
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| Technologies that are Revolutionizing Business: Location and Tracking Technologies | |
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| Ethics and Social Responsibility Around the World | |
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| Summary of Learning Objectives | |
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| Patagonia: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Wild World: Competing in the Global Economy | |
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| Inside Business Today: Trek Bikes: Trekking Around the Globe | |
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| Chapter Overview | |
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| Fundamentals of International Trade | |
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| Technologies that are Revolutionizing Business: Telepresence | |
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| The Global Business Environment | |
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| Competing in the Global Marketplace: How to Avoid Business Mistakes Abroad | |
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| Competing in the Global Marketplace: China's Counterfeit Economy | |
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| Terrorism's Impact on the Global Business Environment | |
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| Learning from Business Blunders | |
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| Safety and Security in a Complex World: Cyberterror: Will the Next Attack Happen Online? | |
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| Summary of Learning Objectives | |
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| Trek Bikes: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Business at the Speed of Light: Information Technology and E-Commerce | |
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| Inside Business Today: Technology Delivers New Business Opportunities for UPS | |
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| Chapter Overview | |
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| From Data to Information to Insight | |
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| Innovating for Business Success: LivePerson Puts a Pulse on the Web | |
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| Business Systems | |
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| Technologies that are Revolutionizing Business: Data Encryption | |
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| Technology Issues for Today's Managers | |
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| Learning from Business Blunders | |
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| Safety and Security in a Complex World: Say, Is That Stolen Data You're Listening To on Your iPod? | |
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| Summary of Learning Objectives | |
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| UPS: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| E-Business in Action: The Biggest Audience in the Whole Wide World Wide Web | |
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| Career Profiles | |
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| Starting and Organizing a Business | |
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| Building the Foundation: Forms of Business Ownership | |
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| Inside Business Today: Growing Pains at Kinko's | |
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| Chapter Overview | |
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| Choosing a Form of Business Ownership | |
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| Technologies that are Revolutionizing Business: Groupware | |
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| Understanding Business Combinations | |
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| Thinking about Ethics: Hey, Wanna Lose a Few Billion? We Have a Sure Deal for You | |
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| Competing in the Global Marketplace: DaimlerChrysler: Merger of Equals or Global Fender Bender? | |
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| Learning from Business Blunders | |
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| Summary of Learning Objectives | |
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| FedEx Kinko's: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Putting Yourself in Charge: Entrepreneurs and Small Business Owners | |
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| Inside Business Today: GeniusBabies.com Builds a Smart Business | |
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| Chapter Overview | |
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| Understanding the World of Small Business | |
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| Minding Your Own Business: David Competes with Goliath Online | |
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| Starting a Small Business | |
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| Technologies that are Revolutionizing Business: Social Network Applications | |
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| Learning from Business Blunders | |
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| Minding Your Own Business: Blueprint for an Effective Business Plan | |
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| Financing a New Business | |
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| Summary of Learning Objectives | |
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| GeniusBabies: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| E-Business in Action: The Rise, Fall, and Rise of Dot-Coms | |
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| Career Profiles | |
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| Managing a Business | |
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| From Planning to Inspiration: The Functions of Management | |
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| Inside Business Today: Adding Soul to the Winning Ways of Dell | |
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| Chapter Overview | |
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| The Four Basic Functions of Management | |
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| Minding Your Own Business: Do You Have What It Takes to Be a Leader? | |
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| Minding Your Own Business: Creating the Ideal Culture in Your Company | |
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| Learning from Business Blunders | |
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| Management Skills | |
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| Technologies that are Revolutionizing Business: Business Intelligence Systems | |
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| Summary of Learning Objectives | |
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| Dell: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| We're All in This Together: Organization and Teamwork | |
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| Inside Business Today: Reinventing the Retail Experience at The Container Store | |
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| Chapter Overview | |
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| Designing an Effective Organization Structure | |
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| Technologies that are Revolutionizing Business: Wireless Networking | |
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| Learning from Business Blunders | |
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| Working in Teams | |
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| Competing in the Global Marketplace: E-SoftSys Stays Connected Around the Globe | |
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| Innovating for Business Success: Don't Leave Home: American Express's Virtual Environment | |
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| Summary of Learning Objectives | |
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| The Container Store: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Creating Value: Producing Quality Goods and Services | |
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| Inside Business Today: Fulfilling Customized Dreams at Carvin Guitars | |
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| Chapter Overview | |
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| Understanding Production and Operations Management | |
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| Designing the Production Process | |
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| Thinking About Ethics: Offshoring: Profits, Yes, But at What Cost? | |
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| Improving Production Through Technology | |
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| Technologies that are Revolutionizing Business: Nanotechnology | |
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| Managing and Controlling the Production Process | |
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| Innovating for Business Success: Your Inventory Wants to Talk to You | |
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| Learning from Business Blunders | |
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| Summary of Learning Objectives | |
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| Carvin Guitars: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| E-Business in Action: Whatever Happened to B2B Exchanges? | |
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| Career Profiles | |
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| Managing Employees | |
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| Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations | |
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| Inside Business Today: Learning the Art of Motivation at Atlas Container | |
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| Chapter Overview | |
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| Motivating Employees | |
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| Safety and Security in a Complex World: Which Theory Will Solve the Problem of Employee Theft? | |
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| Learning from Business Blunders | |
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| Keeping Pace with Today's Workforce | |
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| Minding Your Own Business: Are We Having Fun Yet? | |
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| Competing in a Global Marketplace: Too Many Workers? Not for Long | |
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| Technologies that are Revolutionizing Business: Telecommuting Technologies | |
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| Working with Labor Unions | |
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| Summary of Learning Objectives | |
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| Atlas Container: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Taking Care of Employees: Managing Human Resources | |
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| Inside Business Today: Blending a Successful Workforce: Jamba Juice Whips Up Creative Recruiting Strategies | |
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| Chapter Overview | |
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| Understanding What Human Resources Managers Do | |
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| Planning for a Company's Staffing Needs | |
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| Technologies that are Revolutionizing Business: Assistive Technologies | |
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| Recruiting, Hiring, and Training New Employees | |
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| Safety and Security in a Complex World: When Employees Turn on Each Other | |
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| Learning from Business Blunders | |
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| Appraising Employee Performance | |
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| Innovating for Business Success: Click and Learn: E-Training Today's Employees | |
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| Administering Compensation and Employee Benefits | |
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| Safety and Security in a Complex World: Somebody's Watching (and Listening and Reading and Monitoring and Recording) | |
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| Overseeing Changes in Employment Status | |
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| Summary of Learning Objectives | |
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| Jamba Juice: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| E-Business in Action: Job Recruiting Moves to the Net | |
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| Career Profiles | |
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| Developing Marketing Strategies to Satisfy Customers | |
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| Connecting with Customers: The Art and Science of Marketing | |
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| Inside Business Today: Toyota Scion: Connecting with a New Generation of Car Buyers | |
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| Chapter Overview | |
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| Marketing in a Changing World | |
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| Thinking about Ethics: Mining Your Deepest Secrets | |
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| Understanding Today's Customers | |
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| Learning from Business Blunders | |
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| Technologies that are Revolutionizing Business: Data Mining | |
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| Planning Your Marketing Strategies | |
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| Thinking about Ethics: Questionable Marketing Tactics on Campus | |
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| Summary of Learning Objectives | |
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| Toyota Scion: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Defining the Exchange: Product and Pricing Strategies | |
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| Inside Business Today: Allergan Stumbles onto a Billion-Dollar Product | |
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| Chapter Overview | |
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| Characteristics of Products | |
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| Innovating for Business Success: Ringing up Business in Creative New Ways | |
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| Safety and Security in a Complex World: Designing Safer Products | |
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| Learning from Business Blunders | |
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| The New-Product Development Process | |
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| Technologies that are Revolutionizing Business: Digital Products | |
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| Product Identities | |
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| Product-Line and Product-Mix Strategies | |
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| Pricing Strategies | |
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| Summary of Learning Objectives | |
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| Botox Cosmetic: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Delivering Value: Distribution Strategies | |
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| Inside Business Today: Costco Makes the Good Life More Affordable | |
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| Chapter Overview | |
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| Understanding the Role of Marketing Intermediaries | |
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| Minding Your Own Business: Looking for a Get-Rich-Slow Scheme? | |
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| Setting Distribution Strategies | |
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| Innovating for Business Success: Nautilus Bulks Up Through Multiple Channels | |
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| Learning from Business Blunders | |
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| Managing Physical Distribution | |
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| Technologies that are Revolutionizing Business: Supply-Chain Integration Standards | |
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| Summary of Learning Objectives | |
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| Costco: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Spreading the Message: Promotional Strategies | |
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| Inside Business Today: Profitable Search Results: Google Advances the Science of Online Advertising | |
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| Chapter Overview | |
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| What Is Promotion? | |
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| Learning from Business Blunders | |
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| Innovating for Business Success: Tracking Down the Disappearing Audience | |
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| Personal Selling | |
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| Minding Your Own Business: Three Steps to an Effective Sales Presentation | |
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| Advertising and Direct Marketing | |
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| Technologies that are Revolutionizing Business: Individualized Advertising | |
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| Innovating for Business Success: The Rise, Fall-and Rise-of Online Advertising | |
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| Sales Promotion | |
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| Public Relations | |
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| Integrated Marketing Communications | |
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| Summary of Learning Objectives | |
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| Google: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| E-Business in Action: Clicks and Bricks: Bridging the Physical and Virtual Worlds | |
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| Career Profiles | |
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| Managing Accounting and Financial Resources | |
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| Getting to the Bottom Line: Basic Accounting Concepts | |
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| Inside Business Today: When Giants Fall: The Collapse of WorldCom/MCI | |
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| Chapter Overview | |
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| Understanding Accounting | |
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| Technologies that are Revolutionizing Business: Compliance Management Software | |
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| Thinking about Ethics: Putting Accountability Back into Public Accounting | |
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| Fundamental Accounting Concepts | |
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| Using Financial Statements | |
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| Minding Your Own Business: How to Read an Annual Report | |
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| Learning from Business Blunders | |
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| Summary of Learning Objectives | |
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| MCI: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Keeping the Engine Running: Financial Management and Banking | |
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| Inside Business Today: A Nice Problem to Have: Microsoft Wonders What to Do with Too Much Cash | |
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| Chapter Overview | |
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| The Role of Financial Management | |
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| Thinking about Ethics: That's Why They Call Them Havens | |
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| The U.S. Financial System | |
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| Technologies that are Revolutionizing Business: Credit Scoring Software | |
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| Thinking about Ethics: Surprise! You've Been Swiped | |
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| Learning from Business Blunders | |
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| The Functions of the Federal Reserve System | |
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| Summary of Learning Objectives | |
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| Microsoft: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Expand Your Knowledge | |
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| A Case for Critical Thinking | |
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| Video Case | |
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| Investing in the Future: Securities and Investment Strategies | |
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| Inside Business Today: Schwab Reinvents an Industry-Then Has to Reinvent Itself | |
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| Chapter Overview | |
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| Types of Securities Investments | |
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| Minding Your Own Business: Is an Index Fund Right for Your Future? | |
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| Securities Markets | |
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| Investment Strategies and Techniques | |
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| Learning from Business Blunders | |
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| Technologies that are Revolutionizing Business: Online Investing | |
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| Innovating for Business Success: Put Your Money Where Your Mouse Is | |
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| Summary of Learning Objectives | |
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| Charles Schwab: What's Next? | |
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| Key Terms | |
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| Test Your Knowledge | |
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| Practice Your Knowledge | |
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| Case for Critical Thinking | |
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| Video Case | |
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| E-Business in Action: Internet Banks Hit a Brick Wall | |
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| Career Profiles | |
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| The U.S. Legal System and Business Law | |
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| Risk Management and Insurance | |
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| Personal Finance: Getting Set for Life | |
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| Your Business Plan | |
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| References | |
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| Acknowledgments | |
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| Glossary | |
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| Name Index | |
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| Subject Index | |