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Merchandising of Fashion Products

ISBN-10: 0131731254

ISBN-13: 9780131731257

Edition: 2010

Authors: Doris H. Kincade, Fay Y. Gibson

List price: $131.40
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Description:

Taking an integrative approach, this book provides a comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process.
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Book details

List price: $131.40
Copyright year: 2010
Publisher: Prentice Hall PTR
Publication date: 2/12/2009
Binding: Paperback
Pages: 655
Size: 7.00" wide x 9.00" long x 1.50" tall
Weight: 2.332

An Integrated And Customer-Centerd Approach To Merchandising In The Ftar Complex
Merchandising-Past, Present and Future
Strategic Planning
The Total Product: Product Demand, Pricing Strategies and Channels Of Distribution
Product
Price
Positioning
Placement
Tracking Trends To Forecast Fashion Change
Market Research
Scanning the Environments
People
Fashion Forecasting
Line Development Process Cycle
Line Concept Development
Line Product Development
Line Product Management
Buying-Selling Guide
Retail Buyers Prepare for Market
Retail Buyers Shop the Market
Retail Buyers Translate the Market Findings