Consumer Behavior in Fashion
Edition: 2nd 2009 (Revised)
List price: $182.20
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Description: An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic subcultures and consumer perceptions.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $182.20
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 7/30/2008
Size: 8.50" wide x 10.50" long x 1.00" tall
|Introduction to Fashion Concepts, Theories and Consumer Behavior|
|Cultural Influences on Consumer Behavior|
|Creation and Diffusion of Fashion and Consumer Culture|
|Consumer Characteristics and Fashion Implications|
|Individual Consumer Dynamics: Motivations and Values|
|Individual Consumer Dynamics: The Self|
|Demographic Subcultures: Age, Race, and Ethnicity|
|Demographic Subcultures: Income and Social Class|
|Psychographics: Personality, Attitudes, and Lifestyle|
|Fashion Communication and Decision Making|
|Individual and Household Decision Making|
|Group Influence and Fashion Opinion Leadership|
|Buying and Disposing|
|Ethics and Consumer Protection|
|Ethics, Social Responsibility, and Environmental Issues|
|The Role of Government and Business in Consumer Protection|