Consumer Behavior in Fashion

Name: Consumer Behavior in Fashion
Price: 5.54 USD
Availability: InStock
ISBN: 9780131714748

ISBN-10: 0131714740

ISBN-13: 9780131714748

Edition: 2nd 2009 (Revised)

Authors: Michael Solomon, Nancy Rabolt

List price: $182.20

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An exploration of the social psychology of consumer behaviour in relation to clothing, this title is based on up-to-date literature and research in the field, using everyday examples to illustrate concepts such as consumer dynamics, demographic subcultures and consumer perceptions.

Book details

List price: $182.20
Edition: 2nd
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 7/30/2008
Binding: Hardcover
Pages: 600
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 2.684
Language: English




Introduction



Introduction to Fashion Concepts, Theories and Consumer Behavior



Cultural Influences on Consumer Behavior



Creation and Diffusion of Fashion and Consumer Culture



Consumer Characteristics and Fashion Implications



Individual Consumer Dynamics: Motivations and Values



Individual Consumer Dynamics: The Self



Demographic Subcultures: Age, Race, and Ethnicity



Demographic Subcultures: Income and Social Class



Psychographics: Personality, Attitudes, and Lifestyle



Consumer Perceptions



Fashion Communication and Decision Making



Fashion Communication



Individual and Household Decision Making



Group Influence and Fashion Opinion Leadership



Buying and Disposing



Ethics and Consumer Protection



Ethics, Social Responsibility, and Environmental Issues



The Role of Government and Business in Consumer Protection