Consumer Economics Issues and Behaviors
Edition: 2nd 2009
List price: $159.60
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Description: This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world-all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.Anyone interested in consumer behavior.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $159.60
Copyright year: 2009
Publisher: Prentice Hall PTR
Publication date: 8/12/2008
Size: 8.00" wide x 10.00" long x 1.00" tall
|Consumers in a Changing World|
|The Consumer Movement|
|Consumer Theories and Developing a Model|
|Consumer Responsibilities, Redress, and Law|
|Government Protection, Nongovernmental Proconsumer Groups, and Media|
|Consumers in the Marketplace|
|Buying Process, Brands, and Product Development|
|Decision Making and the Influence of Advertising|
|Food and Beverage Issues|
|Health and Wellness Issues|
|Ownership, Safety and Repairs|
|The Internet and Identity Theft|
|Being a Better Consumer of Housing and Vehicles|
|Consumers in the Financial Marketplace|
|Saving, Banking, Debt, and Credit Issues|
|Insurance and Investment Issues|
|Emerging Consumer Issues and the Global Perspective|
|Ethics and Globalization|