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Principles of Corporate Communication

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ISBN-10: 0131509969

ISBN-13: 9780131509962

Edition: 1995

Authors: Cees B. M. Van Riel

List price: $47.00
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Book details

List price: $47.00
Copyright year: 1995
Publisher: Prentice Hall PTR
Publication date: 6/22/1995
Binding: Paperback
Pages: 256
Size: 6.25" wide x 9.50" long x 0.50" tall
Weight: 0.748
Language: English

Foreword
Introduction
Corporate Identity
Corporate Image
An Effective Corporate Identity Programme
Organising Communication
Practical Illustrations