E-Marketing

Name: E-Marketing
Price: 7.58 USD
Availability: InStock
ISBN: 9780131485198

ISBN-10: 0131485199

ISBN-13: 9780131485198

Edition: 4th 2005 (Revised)

Authors: Judy Strauss, Adel I. Ansary, Raymond Frost, Adel El-Ansary

List price: $127.33

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Description:

The 4 th edition ofE-Marketingtreats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.For anyone interested in learning more…

Book details

List price: $127.33
Edition: 4th
Copyright year: 2005
Publisher: Routledge
Publication date: 4/7/2005
Binding: Paperback
Pages: 480
Size: 6.93" wide x 9.13" long x 0.67" tall
Weight: 1.496
Language: English




E-Marketing in Context



Convergence



Strategic E-Marketing



The E-Marketing Plan



E-Marketing Environment



Global Markets



Ethical and Legal Issues



E-Marketing Strategy



Marketing Knowledge



Consumer Behavior



Segmentation And Targeting Strategies



Differentiation and Positioning Strategies



E-Marketing Management



Product



Price



The Internet for Distribution



E-Marketing Communication



Customer Relationship Management