Gaining and Sustaining Competitive Advantage

ISBN-10: 0131470949

ISBN-13: 9780131470941

Edition: 3rd 2007 (Revised)

Authors: Jay B. Barney

List price: $201.67
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This book is designed to show readers how to put theory into practice.A full range of the most recent work in strategic management and related disciplines provides readers with recent research from theStrategic Management Journal,theAcademy of Management Review,theAcademy of Management Journal,theAcademy of Management Executive,and theRand Journal of Economics.Updated discussion on international strategies equips readers with discussion of the challenges that are unique to pursuing corporate strategies in an international context.For professionals in the fields of strategic planning, marketing research or consulting.
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Book details

List price: $201.67
Edition: 3rd
Copyright year: 2007
Publisher: Prentice Hall PTR
Publication date: 11/7/2006
Binding: Hardcover
Pages: 592
Size: 6.50" wide x 9.75" long x 1.25" tall
Weight: 2.134
Language: English

The Logic of Strategic Analysis
Introduction: What is Strategy?
Firm Performance and Competitive Advantage
Evaluating Environmental Threats
Evaluating Environmental Opportunities
Business Strategies
Evaluating Firm Strengths and Weaknesses: The Resource-based View
Cost Leadership
Product Differentiation
Flexibility: Real Options Analysis Under Risk and Uncertainty
Tacit Collusion: Cooperation to Reduce Competition
Corporate Strategies
Vertical Integration Strategies
Diversification Strategies
Implementing Corporate Diversification
Cooperative Strategies: Strategic Alliances
Merger and Acquisition Strategies
International Strategies
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