CONSUMER BEHAVIOUR >CANADIAN<

Name: CONSUMER BEHAVIOUR >CANADIAN<
Availability: OutOfStock
ISBN: 9780131463042

ISBN-10: 0131463047

ISBN-13: 9780131463042

Edition: 1st

Authors: SCHIFFMAN

List price: $108.20

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Book details

List price: $108.20
Edition: 1st
Publisher: PEARSON
Publication date: 1/1/2005
Weight: 3.080

Part 1: Introduction to Consumer Behaviour 1. Introduction to Consumer Behaviour 2. Consumer Research Appendix to Part 1: Consumer Behaviour and Marketing Strategy Part 2: Internal Influences on Consumer Behaviour 3. Motivation and Involvement 4. Personality, Self-Image, and Life Style 5. Consumer Perception 6. Consumer Learning 7. Consumer Attitude Formation and Change 8. Communication and Consumer Behaviour Part 3: External Influences on Consumer Behaviour 9. The Influence of Culture on Consumer Behaviour 10. Subcultures and Consumer Behaviour 11. Social Class and Consumer Behaviour 12. Reference Groups and Family 13. Consumer Influence and the Diffusion of Innovations Part 4: Consumer…