Strategy and the Business Landscape Core Concepts

ISBN-10: 0131430351

ISBN-13: 9780131430358

Edition: 2nd 2006 (Revised)

Authors: Pankaj Ghemawat

List price: $71.33
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Description:

Audience: nbsp;MBA and Executive MBA strategy courses Approach:nbsp; Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise.nbsp; The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin). Competitors:nbsp; de Kluyver (PH)
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Book details

List price: $71.33
Edition: 2nd
Copyright year: 2006
Publisher: Prentice Hall PTR
Publication date: 7/6/2005
Binding: Paperback
Pages: 176
Size: 7.00" wide x 9.25" long x 0.25" tall
Weight: 0.594
Language: English

The Origins of Strategy
Mapping the Business Landscape
Creating Competitive Advantage
Anticipanting Competitive Dynamics
Sustaining Superior Performance
Choosing Corporate Scope
Index
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