List price: $160.00Edition: 6thCopyright year: 2004Publisher: Prentice Hall PTRPublication date: 9/22/2003Binding: HardcoverPages: 640Size: 8.75" wide x 11.50" long x 1.00" tall Weight: 3.454Language: English
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University, Philadelphia, USA.
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