FRAMEWORK FOR MARKETING MGMT.>

Name: FRAMEWORK FOR MARKETING MGMT.>
Availability: OutOfStock
ISBN: 9780131213456

ISBN-10: 0131213458

List price: $89.23

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List price: $89.23
Edition: 1st
Publisher: PEARSON
Publication date: 10/31/2007




Understanding Marketing Management



Defining Marketing for the 21<sup>st</sup> Century



Developing and Implementing Marketing Strategies and Plans



Understanding Markets, Market Demand, and the Marketing Environment



Connecting with Customers



Creating Customer Value, Satisfaction, and Loyalty



Analyzing Consumer Markets



Analyzing Business Markets



Identifying Market Segments and Targets



Building Strong Brands



Creating Brand Equity



Creating Positioning and Dealing with Competition



Shaping the Market Offerings



Setting Product Strategy and Marketing Through the Life Cycle



Designing and Managing Services



Developing Pricing Strategies and Programs



Delivering Value



Designing and Managing Value Networks and Channels



Managing Retailing, Wholesaling, and Logistics



Communicating Value



Designing and Managing Integrated Marketing Communications



Managing Mass Communications



Managing Personal Communications



Creating Successful Long-Term Growth



Managing Marketing in the Global Economy