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Complete 21st Century Travel Marketing Handbook, The (Trade)

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ISBN-10: 0131133144

ISBN-13: 9780131133143

Edition: 2005

Authors: Andy Vladimir, Bob Dickinson

List price: $35.00
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Book details

List price: $35.00
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 6/18/2004
Binding: Paperback
Pages: 356
Size: 6.00" wide x 8.75" long x 1.25" tall
Weight: 1.936
Language: English

The Big Picture
Meeting Travel Industry Challenges
A Look Ahead
New Marketing Techniques for an Evolving Marketplace
The Travel Landscape
Transportation Marketing
Connecting to the Future
Changing an Industry to Satisfy the Customer
The Future of Commercial Aviation
A Unique Approach to Low Cost Air Travel
New Age Airline
The Hub and Spoke Network System
Efficiency and Cost Control: The Keys to Survival
The Car Rental Industry: Driving Success on Unfamiliar Roads
All Aboard: Marketing Train Travel
Destination Marketing
The Story of a Public/Private Tourism Marketing Partnership
Hawaii: The Islands of Aloha
Convention and Visitors Bureaus
New York City & Company
Branson, Missouri
Las Vegas Convention and Visitors Authority
How Disney Targets the Family Vacation Market
The Theme Park Perspective
Vail Associates
Hotel and Resort Marketing
The Hotel Industry: Looking to the Future
Competing in an Increasing Hostile Environment
Getting Close to Our Customers
Harrahs Entertainment: The Future of Casino Marketing
How to Compete in the ldquo;Get Realrdquo; Decade
Its Not Simply the Product
Selling the All Inclusive Resort Concept
Cruise Line Marketing
Carnival Cruise Lines Winning Formula
Building our Brands
Building Loyalty Through CRM
Adapting the Cruise Product to an Evolving Travel Market
Cunards Queen Mary 2: A Case Study
Luxury Cruising Revisited
Tour Marketing
Changing Customers Require Product Change
The Changing Face of Packaged Travel
Sending People on Vacation in the Future
Survival of the Fittest
Travel Packaging in the Coming Decade
oGo Worldwide Vacations
Ravel Agent Marketing