Technology and Customer Service Profitable Relationship Building

Name: Technology and Customer Service Profitable Relationship Building
Price: 12.72 USD
Availability: InStock
ISBN: 9780130989901

ISBN-10: 0130989908

ISBN-13: 9780130989901

Edition: 2005

Authors: Paul R. Timm, Christopher G. Jones

List price: $65.40

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Description:

For courses in Technical Customer Service, Marketing, and Sales. Addressing the use of current technology in building customer loyalty such as call centers, web pages, and customer relationship management (CRM), this easily readable text explains how technology can enhance customer loyalty by exceeding expectations in small but significant ways. Techno-savvy readers will find this text provides a concise review of the mechanics and a liberal dose of application ideas. For those who are less familiar with technology, the material will teach basics needed to develop and sustain customer loyalty.

Book details

List price: $65.40
Copyright year: 2005
Publisher: Prentice Hall PTR
Publication date: 5/3/2004
Binding: Paperback
Pages: 208
Size: 6.75" wide x 9.25" long x 0.50" tall
Weight: 0.198
Language: English




Customer Loyalty and Your Success



Recognize the Role of Customer Loyalty in Your Success



The Roles of Turnoffs and Expectations in Customer Loyalty



Understand and Deal with Customer Turnoffs



Exceeding Expectations for Proactive Loyalty-Building



Achieve Loyalty with A-Plus Value and Information



Achieve Loyalty with A-Plus Personality and Convenience



Technology as Loyalty-Building Enablers



Use Effective Call Centers to Build Customer Loyalty



Offer Help Desks to Build Customer Loyalty



Apply the Power of CRM to Build Customer Loyalty



Design Web Pages That Build Customer Loyalty



Managing Customer Loyalty Technology



Anticipate Future Technology Trends to Build Customer Loyalty



Manage People and Technology to Build Customer Loyalty