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Fashion From Concept to Consumer

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ISBN-10: 0130806412

ISBN-13: 9780130806413

Edition: 6th 1999

Authors: Gini Stephens Frings

List price: $93.33
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Book details

List price: $93.33
Edition: 6th
Copyright year: 1999
Publisher: Prentice Hall PTR
Publication date: 8/10/1998
Binding: Hardcover
Pages: 376
Size: 8.46" wide x 11.18" long x 0.83" tall
Weight: 2.266
Language: English

The Fundamentals of Fashion
Fashion Development
Influences on Fashion Marketing and Consumer Demand
Fashion Change and Consumer Acceptance
Fashion Research and Analysis
The Raw Materials of Fashion
Textile Fiber and Fabric Production
Textile Product Development and Marketing
Trimmings, Leather, and Fur
The Manufacturing of Fashion
International Fashion Centers
Product and Design Development
Apparel Production
Accessory and Fur Manufacturing
Wholesale Marketing and Distribution
Fashion Retailing
Retailing
Retail Fashion Merchandising
Retail Fashion Marketing
Appendix: Career Guidelines
Fashion Industry Terminology
Index