E-Marketing

Name: E-Marketing
Price: 52.25 USD
Availability: InStock
ISBN: 9780130322647

ISBN-10: 0130322644

ISBN-13: 9780130322647

Edition: 2nd 2001

Authors: Judy Strauss, Raymond Frost

List price: $66.67

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Book details

List price: $66.67
Edition: 2nd
Copyright year: 2001
Publisher: Prentice Hall PTR
Publication date: 9/6/2000
Binding: Paperback
Pages: 519
Size: 7.01" wide x 9.25" long x 0.79" tall
Weight: 1.716
Language: English




E-Marketing in Context



Convergence



Strategic E-Marketing



The E-Marketing Plan



E-Marketing Environment



Global Markets



Ethical and Legal Issues



E-Marketing Strategy



Marketing Knowledge



Consumer Behavior



Segmentation And Targeting Strategies



Differentiation and Positioning Strategies



E-Marketing Management



Product



Price



The Internet for Distribution



E-Marketing Communication



Customer Relationship Management