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Instant Advantage. Com Winning Strategies for the Online Economy

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ISBN-10: 0130179086

ISBN-13: 9780130179081

Edition: 2001

Authors: Stephen Mendonca

List price: $39.99
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This text is an e-commerce/online business guide for decision-makers that provides approaches to transforming businesses for success in the online community.
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Book details

List price: $39.99
Copyright year: 2001
Publisher: Prentice Hall PTR
Publication date: 5/19/2000
Binding: Paperback
Pages: 272
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.144
Language: English

Introduction
Acknowledgements
Turning Business Inside Out: Disruptions and Opportunities
The Internet, Convergence, and a New Inflection Point
A New Paradigm
The Emergence of a New "Total Economic Value" Model
Customer-Driven Economic Value
In-Depth Understanding of Customers
Bloemenveiling Aalsmeer--the Netherlands
The Online Economy: Threat or Opportunity?
New Strategies for New Times
Change or Die
New Rules of Engagement
Address the Big Picture
Be Guided by the Customer's Proposition
Reinvent Your Enterprise
Build an Enterprise.com
Create an Infrastructure Blueprint
Beyond Re-Engineering
Begin with Questions
Disruptive Changes and New Opportunities
Disruptions Create Opportunities
New Financial Dynamics
Power Shifts from Sellers to Buyers
Self-Help Drives New Business Models
The Changing Dynamics of Buying and Selling
Shifting Supply Chain Boundaries
New Paradigms of Value
Diminished Advantage of Mass Production
New Measure of Time
An End to Global Boundaries
Changing IT Deployment Strategies
New Inflection Points in Computing
Three Major Internet Trends
The "Nirvana" of Computing
Internet-Driven Standards
The Internet is the New Platform for Services Innovation
The Future is Here: the Internet's Impact
The Online Economy: New Rules, Players and Growth Areas
Unusual Alliances are Succeeding
Virtually Integrated Alliances
Small and Large Enterprises Compete in the Same Markets
The Rise of E-Mediaries
The Internet Increases Efficiencies and Lowers Costs
Business Opportunities Across Industries
Turning an Old Industry on its Head
Crossing Global Boundaries
Hot Growth Areas in a $3 Trillion Industry
Business-to-Business
Business-to-Consumer
Consumer-to-Consumer
The Online Economy Impacts Organizational Structure
Increasing Demands on it Systems
The Online Economy: More Than Pretty Websites
Strategies for Instant Advantage in the Online Economy
The Agile Enterprise
Five Strategies for Gaining Instant Advantage
A Framework for Assessing Online Advantage--Achieving Excellence
Seize Market Opportunities
Look at the Whole Economy
Automobiles and Auctions
Monitor Online Change Indicators
Mass Customization
Changing Rules of Competition
IT Advances Fuel Online Economy
Define Your Role and Relevance in the New Online Economy
Lessons to Be Learned
IT Implications
The Importance of Customer Management
Become Your Customer's Advocate
A Customer Value Proposition Change
Customer Demands: Speed and Control
Provide Customers with the Ultimate Shopping Experience
Excel at Each Stage of the Customer Buying Cycle. Build Relationships
Branding is More Important than Ever
Match Your Processes with Customers' Expectations
Empower Customers to Help Themselves
Help Your Customers Succeed
A Shift in Customer Power
Priceline.com's Pioneering Business Model
The Internet Empowers Customers
New Paradigms
NonStop Service
Integrating Business and IT Strategies
The Internet Equals Mission Critical
Seamless Enterprise
Strategic Thinking
Reinvent Your Enterprise
Reinvent Your Enterprise
Reinvention in the Digital Economy
Reinvention Begins with the Right Target
Reinvent to Build New Relationships
Create A Value Network Instead of Optimizing the Supply Chain
Delivering Value to Customers
Drive E-Efficiencies and Effectiveness
E-Innovate: Create New Services and E-Commerce
Excel in Building Relationships with E-Marketing, E-Sales, and E-Support
The New World of E-Marketing
The Ubiquitous Online Marketplace
E-Marketing and Customer Loyalty
E-Selling
Sales Infrastructure
Sales Process
Sales Tools
E-Support
Relationship Management Tools
Building Lasting Online Relationships
The Reinvention of Best Western International to Gain Instant Advantage
IT Blueprint for Unlimited Growth
Speedy Response Means Customer Satisfaction, More Bookings
Leveraging Web Technology
Enterprise-wide Mail and Messaging; Secure Intranet Access
Comprehensive Change Equals Instant Advantage
Setting the Stage for Action
Integrate Business and It Strategies
Retain Key Customers/Increase Customer Loyalty
Challenges to Integrating IT and Business Strategies
Design Tools for Enterprise Integration
Getting Online, On Time
Ceos Drive the Transformation
Create An E-Infrastructure Blueprint
Comments on the Chart
The Net Imperative
Charles Schwab Meets the Online Challenge
Change: Seeing the Handwriting on the Wall
Balancing Risks and Rewards
The Deployment: "Lightning and Thunder"
Best Practices in the Digital Economy
Transition to an E-Business
It/Business Integration: The New Baseline
Resources and Tools
E-Resource Categories
Standards-Based Online Infrastructure
An Example of an Architecture Blueprint
Key Technical Attributes of an Online Infrastructure
Connectivity
Interoperability
Networked Applications Support
Manageability
Scalability
Designing Your Website
Content Management
Application Integration
Intranet Solutions
Managing Your Intranet
Extranets
Guidelines for Developing an Extranet
E-Commerce Technologies
E-Commerce Deployment
Enterprise Portals
Key Capabilities of Portals
E-Applications
Management and Security
Security Solutions
Storage Architecture
Storage Advances
Storage Pooling/Virtualization
The Future Storage System: Open SAN
A Strategy for the Internet Future
Building Your E-Company
Transforming the Enterprise
E-Business Cuts Costs
Drivers of the Internet Economy
The New Online Model
Challenges of E-Business
Internal Enterprise Perspective
External Enterprise Perspective
Product Engineering and Development
IT Values in the 24/7 E-Business Environment
Critical Dimensions of E-Business
E-Commerce in A Global Village
The New Customer Proposition
Solution Building Blocks--(Get "Up and Running" Faster)
Platform Integrity
Networked System Architecture (Design it to Last)
Agile Architecture
Distributed Server Architecture in the E-Business Environment
Storage Architecture for Today's E-Business
Involve Professional Services on Your Team
The Dream Team
Insurepoint: A Case Study
Microsoft and Compaq Team Up to Provide Revolutionary Tools
Benefits
"No User-Visible Failure--No Business Disruptions"
Internet Pioneers
Online Stories of New and Established Enterprise Players
Robert Rodin, Ceo and President, Marshall Industries
Beyond Linear Thinking
Transformation of the Supply Chain
Action Versus Extinction
The Global Online Economy
Bob Davis, Ceo, Lycos, Inc.
Disruptions and Opportunities
Speed is of the Essence
Anne Perlman, President and Ceo, Moal
E-Auctions and New Paradigms
Reassessing Total Economic Value
New Tools for the Digital Economy
The Internet Creates Level Playing Fields
Jim Sachs, Chairman and Ceo, Softbook Press
'Be' Your Customer
In the Footsteps of Fred Smith: Looking Beyond the Surface
A Global Online World
New Players Lead the Online Revolution
Amazon.com Revolutionizes Customer Service
Mass Customization
Enhanced International Language Capabilities
Priceline.com's Pioneering Business Model
Keeping the Doors Open
Compaq Out Front
More Bang for the Buck
Drugstore.com, Inc.
IT Integration for Uninterrupted Performance
Creating an E-Infrastructure Enterprise Blueprint
Autobytel.com Revolutionizes Selling and Buying Automobiles
Expanding Customer Horizons
4 Million-Plus Customers
Pioneers Create a Motley Fool
Netgrocer.com's Online Shopping Cart Revolutionizes Food Industry
Groceries on the Net: Instant Advantage
E-Commerce Pioneers Around the World
Established Players Concede Nothing to Dot.com Companies
It's Everyone's Internet: A Trucking Company Excels
"Technology is the Future of our Company
Competitive Advantage
A Visit with 21st Century Truckers
Digital Satellite Communications
Integration of Business and IT Strategies
Barnes and Noble Stays on Top With Barnesandnoble.com
24/7 E-Business
The 24/7 It Team
24/7 Availability and Growth
The Big Test
Bank of America Offers E-Retailing Bundle
Old Line Asia Pacific Companies Join The Digital Economy
South China Morning Post
The Hong Kong and China Gas Company, Ltd. (or Towngas)
Alltel Uses the Internet As Leverage to Maintain Market Leadership
Scalability for Internet Growth
Availability 24/7
Clients Aren't What They Used to Be
Lexis-Nexis--Information at the World's Fingertips
Creating an Internet Niche
A Clear Compaq and Microsoft Message
Solutions at Internet Speeds
Internet-driven Opportunities
Epilogue
Is Increased Profitability A Realistic Expectation?
Winners and Losers
Execute, Check, Fix And Plan
Collaborative E-Commerce
A Final Word
Glossary
Bibliography
Index