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| Preface | |
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| About the Authors | |
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| The Business of Living: Getting the Big Picture | |
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| Who is Working in Business Today? | |
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| What is Your Role in A Diverse World? | |
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| Diversity Is Real Life | |
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| Ethnocentrism | |
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| Diversity and Teamwork | |
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| Living Your Role | |
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| What Skills Can You Learn While Pursuing A Degree in Business? | |
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| What Fields of Study are in Business Administration? | |
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| Accounting | |
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| Marketing | |
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| Real World Perspective | |
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| Management | |
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| Finance | |
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| Economics | |
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| Information Systems | |
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| How Can You Increase Your Chances for Success in the Business World? | |
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| Internships | |
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| Networking | |
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| Business Skills Assessment | |
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| Researching Industries and Companies | |
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| MBA or Other Advanced Degrees | |
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| Success in the Real World: Jamie Makuuchi | |
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| Applications | |
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| Case Study: Disney | |
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| Internet Exercise | |
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| Self-Awareness: Knowing Who You Are and How You Learn | |
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| Is There One Best Way to Learn? | |
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| How Can You Discover Your Learning Styles? | |
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| Learning Styles Inventory | |
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| Multiple Intelligences Theory | |
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| Personality Spectrum | |
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| What are the Benefits of Knowing Your Learning Styles? | |
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| Study Benefits | |
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| General Benefits | |
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| Real World Perspective | |
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| How Do You Explore Who You are? | |
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| Self-Perception | |
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| Interests | |
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| Habits | |
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| Abilities | |
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| How Does Your Learning Style Affect Your Choice of Business Major and Career? | |
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| Exploring Potential Majors | |
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| Changing Majors | |
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| Success in the Real World: Mary Hey | |
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| Applications | |
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| Case Study: Yahoo! | |
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| Internet Exercise | |
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| Goal Setting and Time Management: Mapping Your Course | |
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| What Defines Your Values? | |
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| Choosing and Evaluating Values | |
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| How Values Relate to Goals | |
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| How Do You Set and Achieve Goals? | |
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| Identifying Your Personal Mission Statement | |
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| Placing Goals in Time | |
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| Linking Goals With Values | |
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| What are Your Priorities? | |
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| How Can You Manage Your Time? | |
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| Building a Schedule | |
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| Real World Perspective | |
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| Time Management Strategies | |
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| Why is Procrastination A Problem? | |
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| Strategies to Fight Procrastination | |
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| Success in the Real World: Frank Borman | |
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| Applications | |
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| Case Study: Nike | |
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| Internet Exercise | |
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| Critical and Creative Thinking: Tapping the Power of Your Mind | |
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| What is Critical Thinking? | |
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| Critical Thinking Is a Skill | |
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| A Critical-Thinking Response to a Statement | |
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| The Value of Critical Thinking | |
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| How Does Your Mind Work? | |
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| Mind Actions: The Thinktrix | |
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| How Mind Actions Build Thinking Processes | |
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| How Does Critical Thinking Help You Solve Problems and Make Decisions? | |
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| Problem Solving | |
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| Decision Making | |
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| Why Shift Your Perspective? | |
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| Real World Perspective | |
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| Why Plan Strategically? | |
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| How Can You Develop Your Creativity? | |
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| Characteristics of Creative People | |
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| Brainstorming Toward a Creative Answer | |
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| Creativity and Critical Thinking | |
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| Success in the Real World: Andy Lauer | |
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| Applications | |
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| Case Study: America Online | |
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| Internet Exercise | |
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| Reading and Studying: Maximizing Written Resources | |
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| What are Some Challenges of Reading? | |
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| Dealing With Reading Overload | |
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| Working Through Difficult Texts | |
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| Real World Perspective | |
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| Managing Distractions | |
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| Building Comprehension and Speed | |
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| Why Define Your Purpose for Reading? | |
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| Purpose Determines Reading Strategy | |
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| Purpose Determines Pace | |
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| How Can PQ3R Help You Study Reading Materials? | |
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| Preview-Question-Read-Recite-Review (PQ3R) | |
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| How Can You Read Critically? | |
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| Use PQ3R to "Taste" Reading Material | |
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| Ask Questions Based on the Mind Actions | |
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| Shift Your Perspective | |
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| Seek Understanding | |
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| What Does Your Library Offer? | |
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| Success in the Real World: Carol Walton | |
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| Applications | |
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| Internet Exercise | |
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| Note Taking and Writing: Harnessing the Power of Words and Ideas | |
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| How Does Taking Notes Help You? | |
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| Recording Information in Class | |
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| What Note-Taking System Should You Use? | |
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| Taking Notes in Outline Form | |
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| Using the Cornell Note-Taking System | |
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| Creating a Think Link | |
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| How Can You Write Faster When Taking Notes? | |
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| Why Does Good Writing Matter? | |
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| What are the Elements of Effective Writing? | |
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| Writing Purpose | |
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| Knowing Your Audience | |
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| Real World Perspective | |
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| What is the Writing Process? | |
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| Planning | |
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| Drafting | |
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| Revising | |
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| Editing | |
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| A Final Checklist | |
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| Success in the Real World: Stuart Scott | |
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| Applications | |
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| Case Study: Campbell Soup Company | |
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| Internet Exercise | |
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| Listening, Memory, and Test Taking: Taking In, Retaining, and Demonstrating Knowledge | |
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| How Can You Become a Better Listener? | |
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| Manage Listening Challenges | |
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| How Does Memory Work? | |
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| How Can You Improve Your Memory? | |
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| Memory Improvement Strategies | |
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| Mnemonic Devices | |
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| How Can Tape Recorders Help You Listen, Remember, and Study? | |
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| How Can Preparation Help Improve Your Test Scores? | |
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| Identify Test Type and Material Covered | |
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| Use Specific Study Skills | |
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| Prepare Physically | |
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| Conquer Test Anxiety | |
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| Real World Perspective | |
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| What Strategies Can Help You Succeed on Tests? | |
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| Write Down Key Facts | |
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| Begin With an Overview of the Exam | |
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| Know the Ground Rules | |
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| Use Critical Thinking to Avoid Errors | |
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| Master Different Types of Test Questions | |
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| How Can You Learn From Test Mistakes? | |
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| Success in the Real World: Elizabeth Del Ferro | |
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| Applications | |
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| Case Study: Women in Business | |
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| Internet Exercise | |
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| Business Communication: Reporting Results | |
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| How Does Self-Awareness Affect Communication? | |
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| The Four Selves in Communication | |
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| What is the Communication Process? | |
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| Input | |
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| Purpose | |
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| Method | |
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| Output | |
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| Feedback | |
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| What Makes Communication Difficult? | |
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| What are the Keys to Effective Public Speaking? | |
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| Conversation and Formal Presentations | |
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| General Guides for Effective Presentations | |
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| Use of Visuals | |
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| How Do Nonverbal Clues Give Meaning in Communication? | |
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| Gestures | |
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| Facial Expressions | |
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| Dress and Physical Appearance | |
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| Context | |
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| What are the Keys to Effective Business Writing? | |
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| Letters and Memos | |
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| Email | |
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| Formal Reports | |
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| Real World Perspective | |
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| Success in the Real World: Monty Roberts | |
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| Applications | |
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| Case Study: Multilingual Work Force | |
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| Internet Exercise | |
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| Business Math: Finding Strength in Numbers | |
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| What Math do You Need to Know? | |
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| Arithmetic | |
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| Fractions | |
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| Proportions | |
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| Decimals | |
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| Ratios | |
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| Percentages | |
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| Interest and Compound Interest | |
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| Word Problems | |
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| Charting New Territory: How do You Use Graphs? | |
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| The Pie Chart | |
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| The Line Graph | |
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| What is Breakeven Analysis? | |
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| How Can You Use Spreadsheets? | |
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| Real World Perspective | |
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| Putting Math to Work: How Can You Create a Budget That Works? | |
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| The Art of Budgeting | |
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| A Sample Budget | |
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| Savings Strategies | |
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| Managing Credit Cards | |
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| Success in the Real World: Scott Lehman | |
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| Applications | |
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| Case Study: Spreadsheet Practice | |
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| Internet Exercise | |
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| Moving Ahead: Building a Flexible Future | |
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| How Can You Live with Change? | |
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| Accept the Reality of Change | |
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| Maintain Flexibility | |
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| Adjust Your Goals | |
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| What Will Help You Handle Failure and Success? | |
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| Dealing With Failure | |
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| Real World Perspective | |
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| Dealing With Success | |
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| Why Give Back to the Community and the World? | |
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| Your Imprint on the World | |
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| Valuing Your Environment | |
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| Why is College Just the Beginning of Lifelong Learning? | |
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| How Can You Live Your Mission? | |
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| Live With Integrity | |
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| Roll With the Changes | |
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| Learn From Role Models | |
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| Aim for Your Personal Best | |
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| Success in the Real World: Dick Rutan | |
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| Applications | |
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| Case Study: Hewlett-Packard | |
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| Internet Exercise | |
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| Endnotes | |
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| Index | |