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| Introduction | |
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| Why did we call this book Intersection? | |
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| The story behind this book | |
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| Design, strategy, and the enterprise | |
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| Who Intersection is for | |
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| How Intersection is structured | |
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| How to use Intersection | |
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| Thoughts on Enterprise Design | |
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| The Relationship Challenge | |
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| Designing enterprises | |
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| Humanizing technology | |
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| →Information Systems | |
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| Case Study _ AEG | |
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| Blurring Boundaries | |
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| Innovating across domains and disciplines | |
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| Connecting the dots | |
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| → Hybrid Thinking | |
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| Case Study _ La 27<sup>e</sup> R�gion | |
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| The Design-Minded Enterprise | |
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| About strategic design | |
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| The design competency | |
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| → Design in the enterprise | |
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| Design-Led Innovation | |
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| Case Study _ Apple | |
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| The Enterprise Design Framework | |
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| Framework Overview | |
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| Big Picture | |
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| Identity | |
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| → Branding | |
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| Architecture | |
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| → Enterprise Architecture | |
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| Experience | |
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| → Experience Design | |
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| Designing with Big Picture aspects | |
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| Case Study_IKEA | |
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| Anatomy | |
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| Actors | |
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| → Role Management | |
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| Touchpoints | |
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| → Touchpoint Orchestration | |
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| Services | |
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| → Service Design | |
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| Content | |
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| → Content Strategy | |
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| Designing with relationship elements | |
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| Case Study _VdA | |
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| Frames | |
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| Business | |
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| → Business Design | |
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| People | |
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| → Human-Centered Design | |
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| Function | |
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| → Requirements Engineering | |
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| Structure | |
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| → Domain-Driven Design | |
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| Designing with frames | |
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| Case Study_Jeppesen | |
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| Design Space | |
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| Communication | |
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| → Communication Design | |
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| Information | |
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| → Information Architecture | |
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| Interaction | |
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| → Interaction Design | |
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| Operation | |
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| → Business Architecture | |
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| Organization | |
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| → Organizational Design | |
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| Technology | |
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| → Technology Design | |
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| Designing the enterprise as a system | |
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| Case Study_SAP | |
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| Rendering | |
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| Signs | |
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| → Media Design | |
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| Things | |
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| → Industrial Design | |
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| Places | |
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| Architecture | |
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| Rendering the enterprise across channels | |
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| → Design Management | |
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| Case Study _ BBVA | |
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| The Enterprise Design Approach | |
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| Design Process | |
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| 1 Prepare | |
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| Big Picture | |
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| Anatomy | |
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| 2 Discover | |
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| Anatomy | |
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| Frames | |
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| 3 Define | |
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| Frames | |
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| Design Space | |
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| 4 Ideate | |
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| Design Space | |
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| Rendering | |
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| 5 Validate | |
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| Rendering | |
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| Frames | |
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| 6 Implement | |
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| Rendering | |
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| Anatomy | |
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| 7 Deliver | |
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| Rendering | |
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| Big Picture | |
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| Case Study _Instagram | |
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| Design Program | |
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| Strategy | |
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| Themes | |
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| Practice | |
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| Framework | |
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| Outlook | |
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| The enterprise as a program | |
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| The social enterprise | |
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| Enterprise-The Next Generation | |
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| Index | |
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| References | |
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| The Team | |
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| Acknowledgements | |