| |
| |
| Preface | |
| |
| |
| About the Author | |
| |
| |
| Acknowledgments | |
| |
| |
| |
| Electronic Commerce Basics | |
| |
| |
| |
| Getting Started with Electronic Commerce | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| What Is Electronic Commerce? The Road Map for the Book | |
| |
| |
| |
| The Information Superhighway and the World Wide Web | |
| |
| |
| |
| Internet-Access Options: Which One Is Right for You? | |
| |
| |
| |
| Domain Name Systems | |
| |
| |
| |
| Navigational Tools, Search Engines, and Directories: An Overview | |
| |
| |
| |
| Web Portals: Emerging Applications | |
| |
| |
| |
| Internet Services That Support Electronic Commerce | |
| |
| |
| |
| Economic Issues on the Web | |
| |
| |
| |
| Recent Developments | |
| |
| |
| |
| The Internet 2 | |
| |
| |
| |
| Industry Connection: Netscape Corporation | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Electronic Commerce Fundamentals | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Value Chain and E-Commerce | |
| |
| |
| |
| E-Commerce Business Models | |
| |
| |
| |
| Defining E-Commerce | |
| |
| |
| |
| E-Commerce versus Traditional Commerce | |
| |
| |
| |
| Major Categories of E-Commerce | |
| |
| |
| |
| Advantages and Disadvantages of E-Commerce | |
| |
| |
| |
| A Business-to-Consumer E-Commerce Cycle | |
| |
| |
| |
| Business-to-Business E-Commerce: A Second Look | |
| |
| |
| |
| Major Models of Business-to-Business E-Commerce | |
| |
| |
| |
| Wireless and Voice-Based E-Commerce | |
| |
| |
| |
| Industry Connection: Amazon.com Corporation | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Electronic Commerce in Action | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Online Auctions: An Overview | |
| |
| |
| |
| Basic Auction Terminology | |
| |
| |
| |
| Types of Auctions | |
| |
| |
| |
| Key Players in Online Auctions | |
| |
| |
| |
| Online Auction Site Management | |
| |
| |
| |
| E-Commerce in Service Industries: An Overview | |
| |
| |
| |
| Industry Connection: eBay, Inc. | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Intranets and Extranets | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| What Is an Intranet? | |
| |
| |
| |
| What Are Extranets? | |
| |
| |
| |
| The Internet versus Intranets | |
| |
| |
| |
| Developing an Intranet Site | |
| |
| |
| |
| Applications of the Intranet: An Overview | |
| |
| |
| |
| Training Applications of the Intranet | |
| |
| |
| |
| Major Business Applications of Intranets and Extranets | |
| |
| |
| |
| Applications of Intranets and Extranets by Major Companies | |
| |
| |
| |
| Industry Connection: IBM Corporation | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Electronic Data Interchange | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| What Is Electronic Data Interchange? | |
| |
| |
| |
| History | |
| |
| |
| |
| Introducing Electronic Data Interchange into an Organization | |
| |
| |
| |
| Electronic Data Interchange in Action: An Overview | |
| |
| |
| |
| What Is a Supply Chain? | |
| |
| |
| |
| Supply-Chain Management and Business-to-Business E-Commerce | |
| |
| |
| |
| Industry Connection: Ariba, Inc. | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Electronic Commerce Supporting Activities | |
| |
| |
| |
| Electronic Payment Systems | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Electronic Payment Systems: An Overview | |
| |
| |
| |
| Electronic Funds Transfer | |
| |
| |
| |
| Payment Cards | |
| |
| |
| |
| Electronic Cash | |
| |
| |
| |
| Electronic Checks | |
| |
| |
| |
| Secure Electronic Payment Systems' Infrastructure | |
| |
| |
| |
| Electronic Wallets | |
| |
| |
| |
| Micropayment and Other Payment Systems | |
| |
| |
| |
| Industry Connection: Microsoft Corporation | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Marketing and Advertising on the Web | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Marketing and Advertising on the Web: An Overview | |
| |
| |
| |
| The Web as a Marketing Tool | |
| |
| |
| |
| Web Marketing Terminology | |
| |
| |
| |
| Methods for Promoting an E-Commerce Site | |
| |
| |
| |
| Advertising and Marketing the Products and Services of an E-Commerce Site | |
| |
| |
| |
| Guidelines for an Effective Marketing and Advertising Program | |
| |
| |
| |
| Industry Connection: America Online-Time Warner, Inc. | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Implementation and Management Issues in Electronic Commerce | |
| |
| |
| |
| Technologies and Applications to Support Electronic Commerce | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| What Is a Local Area Network? | |
| |
| |
| |
| What Is a Wide Area Network | |
| |
| |
| |
| What Is a Metropolitan Area Network? | |
| |
| |
| |
| Public Networks | |
| |
| |
| |
| Virtual Private Networks | |
| |
| |
| |
| Packet Switching and Circuit Switching: Definitions | |
| |
| |
| |
| Client-Server Model | |
| |
| |
| |
| Wireless and Mobile Networks | |
| |
| |
| |
| Wireless E-Commerce: A Second Look | |
| |
| |
| |
| Industry Connection: Cisco Systems, Inc. | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Infrastructure for Electronic Commerce | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Transmission Control Protocol/Internet Protocol: An Overview | |
| |
| |
| |
| Functions of Transmission Control Protocol | |
| |
| |
| |
| Functions of the Internet Protocol | |
| |
| |
| |
| Transmission Control Protocol/Internet Protocol Services | |
| |
| |
| |
| Server Platforms: An Overview | |
| |
| |
| |
| How Does a Web Server Work? | |
| |
| |
| |
| Web Server: A Second Look | |
| |
| |
| |
| Web Server Software and Tools | |
| |
| |
| |
| Important Criteria for Choosing a Web Server | |
| |
| |
| |
| Industry Connection: Oracle Corporation | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Personal, Social, Organizational, Legal, Tax, and International Issues | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Negative Effects of Information Technology and E-Commerce: An Overview | |
| |
| |
| |
| Impacts on the Workplace | |
| |
| |
| |
| Privacy Issues | |
| |
| |
| |
| Crime and Fraud | |
| |
| |
| |
| Health Issues | |
| |
| |
| |
| Data Collection on the Web | |
| |
| |
| |
| Electronic Mail | |
| |
| |
| |
| Censorship | |
| |
| |
| |
| Electronic Publishing | |
| |
| |
| |
| Social Division | |
| |
| |
| |
| Copyrights, Patents, and Piracy | |
| |
| |
| |
| Other Legal Issues | |
| |
| |
| |
| Tax Issues | |
| |
| |
| |
| International Issues | |
| |
| |
| |
| Industry Connection: Symantec Corporation | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Security Issues and Measures: Protecting Electronic Commerce Resources | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| E-Commerce Security: The Basic Safeguards | |
| |
| |
| |
| E-Commerce Security Threats: An Overview | |
| |
| |
| |
| Intentional E-Commerce Threats | |
| |
| |
| |
| Security Measures and Enforcements for E-Commerce: An Overview | |
| |
| |
| |
| Computer Emergency Response Team | |
| |
| |
| |
| Guidelines for a Comprehensive E-Commerce Security System | |
| |
| |
| |
| Preparing for a Disaster | |
| |
| |
| |
| Steps to Take When Disaster Strikes | |
| |
| |
| |
| Industry Connection: McAfee Associates | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Building a Successful Electronic Commerce Site: A Life Cycle Approach | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Four Approaches to Building an E-Commerce Site | |
| |
| |
| |
| E-Commerce Development and Management Life Cycle: An Overview | |
| |
| |
| |
| Problem Definition and Requirement Analysis | |
| |
| |
| |
| Feasibility Study | |
| |
| |
| |
| Formation of the Task Force | |
| |
| |
| |
| Analysis | |
| |
| |
| |
| Design | |
| |
| |
| |
| Simulation Prototyping | |
| |
| |
| |
| Implementation | |
| |
| |
| |
| Postimplementation Audit and Monitoring | |
| |
| |
| |
| Site Marketing | |
| |
| |
| |
| Management | |
| |
| |
| |
| Industry Connection: Yahoo! Inc. | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Review Questions | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| |
| Key Terms | |
| |
| |
| References | |
| |
| |
| |
| Appendix and Glossary | |
| |
| |
| |
| Basic Web Literacy and Instructions for Creating Web Pages | |
| |
| |
| |
| Introduction | |
| |
| |
| |
| Web Presence: An Overview | |
| |
| |
| |
| What Is Hypertext Markup Language? | |
| |
| |
| |
| Important Commands and Tips in the Web Environment | |
| |
| |
| |
| Creating Hypertext Markup Language Documents | |
| |
| |
| |
| An Example of a Web Page Using Netscape Composer | |
| |
| |
| |
| Creating Links | |
| |
| |
| |
| Dragging and Dropping Images | |
| |
| |
| |
| Setting Image Properties | |
| |
| |
| |
| Publishing a Web Page | |
| |
| |
| |
| Editing an Existing Web Page in Netscape Composer | |
| |
| |
| |
| Editing an Existing Page in Hypertext Markup Language Editor | |
| |
| |
| |
| Microsoft FrontPage: An Overview | |
| |
| |
| |
| What Is Java? | |
| |
| |
| |
| What Is JavaScript? | |
| |
| |
| |
| What Are JavaBeans? | |
| |
| |
| |
| What Is VBScript? | |
| |
| |
| |
| What Is Dynamic Hypertext Markup Language? | |
| |
| |
| |
| What Is ActiveX? | |
| |
| |
| |
| Summary | |
| |
| |
| |
| Projects and Hands-on Exercises | |
| |
| |
| References | |
| |
| |
| Glossary | |
| |
| |
| Index | |