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Strategic Management

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ISBN-10: 0078137160

ISBN-13: 9780078137167

Edition: 12th 2011

Authors: John Pearce, Richard Robinson

List price: $113.99
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Book details

List price: $113.99
Edition: 12th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 2/1/2010
Binding: Hardcover
Pages: 880
Size: 8.00" wide x 10.00" long x 1.50" tall
Weight: 3.784
Language: English

John Pearce is a staff psychologist at the Alberta Children's Hospital and an adjunct associate professor with the Program in Clinical Psychology at the University of Calgary.

Overview of Strategic Management
Strategic Management
Strategy Formulation
Company Mission
Corporate Social Responsibility and Business Ethics
The External Environment
The Global Environment
Internal Analysis
Long-Term Objectives and Strategies
Business Strategy
Multibusiness Strategy
Strategy Implementation, Control, and Innovation
Implementation
Organizational Structure
Leadership and Culture
Strategic Control
Innovation and Entrepreneurship
Cases
Guide to Strategic Management Case Analysis