Marketing The Core
Edition: 4th 2011
List price: $97.99
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Description: MARKETING: THE CORE, 4/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketings 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $97.99
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 11/1/2010
Size: 8.25" wide x 10.75" long x 0.75" tall
|Initiating the Marketing Process|
|Creating Customer Relationships and Value through Marketing|
|Developing Successful Marketing and Organizational Strategies|
|Building an Effective Marketing Plan|
|Scanning the Marketing Environment|
|Ethical and Social Responsibility in Marketing|
|Understanding Buyers and Markets|
|Understanding Consumer Behavior|
|Understanding Organizations as Customers|
|Understanding and Reaching Global Consumers and Markets|
|Targeting Marketing Opportunities|
|Marketing Research: From Customer Insights to Actions|
|Market Segmentation, Targeting, and Positioning|
|Satisfying Marketing Opportunities|
|Developing New Products and Services|
|Managing Successful Products, Services, and Brands|
|Pricing Products and Services|
|Managing Marketing Channels and Supply Chains|
|Retailing and Wholesaling|
|Integrated Marketing Communications and Direct Marketing|
|Advertising, Sales Promotion, and Public Relations|
|Personal Selling and Sales Management|
|Implementing Interactive and Multichannel Marketing|
|Planning a Career in Marketing|