Skip to content

Marketing: the Core

Spend $50 to get a free DVD!

ISBN-10: 0078028922

ISBN-13: 9780078028922

Edition: 5th 2013

Authors: Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

List price: $168.00
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Marketing: The Core 5/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.Marketing: The Coreutilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and…    
Customers also bought

Book details

List price: $168.00
Edition: 5th
Copyright year: 2013
Publisher: McGraw-Hill Higher Education
Publication date: 10/22/2012
Binding: Paperback
Pages: 560
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.750
Language: English