Marketing

Name: Marketing
Availability: OutOfStock
ISBN: 9780077405380

ISBN-10: 0077405382

ISBN-13: 9780077405380

Edition: 10th 2011

Authors: Roger Kerin, Steven Hartley, William Rudelius

List price: $159.67

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Description:

Marketing 10/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences.…

Book details

List price: $159.67
Edition: 10th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 1/15/2010
Binding: Paperback
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.498
Language: English