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Principles and Practice of Marketing with Redemption Card

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ISBN-10: 0077122275

ISBN-13: 9780077122270

Edition: 2006

Authors: David Jobber

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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
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Book details

Copyright year: 2006
Publisher: BERTRAMS
Binding: Paperback
Weight: 1.210