Essentials of Marketing Text and Cases

Name: Essentials of Marketing Text and Cases
Availability: OutOfStock
ISBN: 9780077077280

ISBN-10: 0077077288

ISBN-13: 9780077077280

Edition: 2nd 1993

Authors: Geoffrey A. Lancaster, Lester Massingham

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Essentials of Marketing is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters.

Book details

Edition: 2nd
Copyright year: 1993
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 496
Language: English