Hot Marketing, Cool Profits 200 Practical Sales and Marketing Ideas for Growing Your Business

Name: Hot Marketing, Cool Profits 200 Practical Sales and Marketing Ideas for Growing Your Business
Availability: OutOfStock
ISBN: 9780074711590

ISBN-10: 0074711598

ISBN-13: 9780074711590

Edition: 2002

Authors: Roger Brooksbank

List price: $16.95

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Description:

Hot Marketing, Cool Profits is a comprehensive toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit.The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business:Growing a customer-driven businessConducting savvy market researchFormulating a winning marketing strategyProviding better information materialsAttracting great publicityAdvertising more creativelyUsing direct mail more effectivelyBecoming an expert sales prospectorClosing more sales face-to-faceNegotiating more profitable sales face-to-faceBuilding stronger customer…

Book details

List price: $16.95
Copyright year: 2002
Publisher: McGraw-Hill Australia
Publication date: 6/30/2002
Binding: Paperback
Pages: 285
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.594
Language: English

Preface
Acknowledgments
Introduction
Ideas for growing a customer-driven business	p. 1
Ideas for conducting savvy market research	p. 17
Ideas for formulating a winning marketing strategy	p. 35
Ideas for providing better company information materials	p. 49
Ideas for attracting great publicity	p. 63
Ideas for advertising more creatively	p. 77
Ideas for using direct mail more effectively	p. 97
Ideas for becoming an expert sales prospector	p. 113
Ideas for closing more sales face-to-face	p. 129
Ideas for negotiating more profitable sales face-to-face	p. 147
Ideas for building stronger customer relationships	p. 159
Ideas for controlling your company's overall marketing effort	p. 181
Table of Contents provided by Blackwell. All Rights Reserved.