Charisma Effect How to Captivate an Audience and Deliver a Winning Message

Name: Charisma Effect How to Captivate an Audience and Deliver a Winning Message
Availability: OutOfStock
ISBN: 9780074711446

ISBN-10: 007471144X

ISBN-13: 9780074711446

Edition: 2002

Authors: Desmond Guilfoyle

List price: $21.95

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Description:

This is a practical guide to delivering winning messages, from one-to-one to mass communication. It offers techniques and models that are applicable across a broad range of speaking contexts.

Book details

List price: $21.95
Copyright year: 2002
Publisher: McGraw-Hill Trade
Binding: Paperback
Size: 5.94" wide x 8.82" long x 0.79" tall
Weight: 1.034
Language: English



Acknowledgments


What is the Charisma Effect?



Who Says It: Self-Design and Preparation



Managing impressions



Giving expression to emotions



Finding your best voice



Identity engineering: building a sustainable public image



How personal vision drives charismatic communication



How It's Said: Content Design and Structure



Start with a purpose



Making your message fully available to your audience



Making listening easy



Choosing words wisely



Words that win hearts



Triggering the 'yes' response



Who Hears It: The Characteristics of the Audience



Sharing your audience's space



The lost art of listening



Motivational filters: how people act on what is said



The process of anchoring



Conquering stage fright


A final word


Index