Consumer Behavior Building Marketing Strategy

Name: Consumer Behavior Building Marketing Strategy
Price: 6.47 USD
Availability: InStock
ISBN: 9780073530048

ISBN-10: 0073530042

ISBN-13: 9780073530048

Edition: 12th 2013

Authors: Hawkins, Mothersbaugh, Best

List price: $143.99

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Description:

Consumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Book details

List price: $143.99
Edition: 12th
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 3/1/2012
Binding: Hardcover
Pages: 832
Size: 8.50" wide x 12.00" long x 0.01" tall
Weight: 3.828
Language: English




Introduction



Introduction



External Influences



Cross-cultural Variations in Consumer Behavior



The Changing American Society: Values



The Changing American Society: Demographics



The Changing American Society: Subcultures



The American Society: Family and Households



Group Influence on Consumer Behavior



Internal Influences



Perception



Cross-cultural Variations in Consumer Behavior



Motivation, Personality, and Emotion



Attitudes and Influencing Attitudes



Self-Concept and Lifestyle



Consumer Decision Process



Situational Influences



Consumer Decision Process and Problem Recognition



Information Search



Alternative Evaluation and Selection



Outlet Selection and Purchase



Post-Purchase Processes, Customer


Satisfaction, and Customer Commitment



Organizations as Consumers



Organizational and Buyer Behavior



Marketing Regulation and Consumer Behavior