Management Communication Text and Cases
Edition: 3rd 2008 (Revised)
List price: $107.74
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Description: Designed for managerial communication courses at MBA level and executive training courses, this text comprehensively covers the full range of communication issues a manager will face in the coming decade, and includes end-of-chapter case studies.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $107.74
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 1/19/2007
Size: 7.50" wide x 9.00" long x 0.50" tall
|Principles of Effective Communication|
|Foundations of Management Communication|
|Case: Yellowtail Marine, Inc.|
|Case: Weymouth Steel Corporation|
|Point of View|
|Case: Smith Financial Corporation|
|Message: Content and Argument|
|Case: Cuttyhunk Bank (A)|
|Case: McGregors Ltd.Department Store|
|Case: The Timken Company|
|Style and Tone|
|Case: Vanrex, Inc.|
|Giving and Receiving Feedback|
|Case: Bailey and Wick|
|Case: Lincoln Park Redevelopment Project|
|Case: Hammermill Paper Company|
|Communicating with External Audiences|
|Diversity and Intercultural Communication|
|Personal and Corporate Ethics|
|Hal of Erhardt & Company: One Audit Senior’s Dilemma|
|The E-Mail Encounter|
|Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course|
|Fair is Fair, Isn’t it?|