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M - Business Communication

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ISBN-10: 0073403164

ISBN-13: 9780073403168

Edition: 2nd 2012

Authors: Marie Flatley, Kathryn Rentz, Paula Lentz

List price: $82.67
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Book details

List price: $82.67
Edition: 2nd
Copyright year: 2012
Publisher: McGraw-Hill Higher Education
Publication date: 2/2/2011
Binding: Paperback
Pages: 376
Size: 8.90" wide x 10.80" long x 0.57" tall
Weight: 2.046
Language: English

Dr. Marie E. Flatley is a Professor of Information and Decision Systems at San Diego State University, where she teaches various courses in business communication. Additionally, she has served as a Fellow at the university’s Center for Teaching and Learning and as a Qualcomm Fellow in the pICT (people, Information, Communication, and Technology) program. She received her B.B.A., M.A., and Ph.D. from the University of Iowa. Dr. Flatley is active in numerous professional organizations, including the Association for Business Communication, the California Business Education Association, Delta Pi Epsilon, and the National Business Education Association. She has served as president of the…    

Dr. Kathryn Rentz is an Associate Professor in the English Department at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnati’s professional writing program and has served as its coordinator. She has also won the English Department’s teaching award, directed the department’s graduate program, and helped direct the composition program. Dr. Rentz’s affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. Dr. Rentz was…    

Understanding Business Communication
Communicating in the Workplace
Mastering Writing and Presentation Basics
Understanding the Writing Process and the Main Forms of Business Messages
Using Visuals in Written and Oral Communication
Using an Appropriate Style
Writing Effective Messages
Writing Good-News and Neutral Messages
Writing Bad-News Messages
Writing Persuasive Messages and Proposals
Writing Effective Reports
Researching and Writing Reports
Writing Short Reports
Using Oral and Job-Search Skills
Communicating Orally
Communicating in the Job Search
Supplementary Chapters (On-line)
Formatting Letters, Memos, and Reports
Correctness of Communication
Cross-Cultural Communication
The Long Report
Documentation of Sources