Marketing Management

Name: Marketing Management
Price: 10.12 USD
Availability: InStock
ISBN: 9780073381138

ISBN-10: 0073381136

ISBN-13: 9780073381138

Edition: 9th 2009

Authors: J. Paul Peter, James H. Donnelly

List price: $193.67

30 day, 100% satisfaction guarantee!

Marketplace

2 new & used from $10.12

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and…

Book details

List price: $193.67
Edition: 9th
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 10/3/2008
Binding: Hardcover
Pages: 800
Size: 8.00" wide x 10.00" long x 1.25" tall
Weight: 3.586
Language: English

J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted…




Essentials of Marketing Management



Introduction



Strategic Planning and the Marketing Management Process



Marketing Information, Research, and Understanding the Target Market



Marketing Research: Process and Systems for Decision Making



Consumer Behavior



Business, Government, and Institutional Buying



Market Segmentation



The Marketing Mix



Product and Brand Strategy



New Product Planning and Development



Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing



Personal Selling, Relationship Building, and Sales Management



Distribution Strategy



Pricing Strategy



Marketing in Special Fields



The Marketing of Services



Global Marketing



Analyzing Marketing Problems and Cases



Financial Analysis for Marketing Decisions



Internet Exercises and Sources of Marketing Information



Internet Exercises



Internet Sources of Marketing Information



Marketing Management Cases



Market Opportunity Analysis



Product Strategy



Promotion Strategy



Distribution Strategy



Pricing Strategy



Social and Ethical Issues in Marketing Management



Strategic Marketing Cases



Developing Marketing Plans