Global Marketing Foreign Entry, Local Marketing, and Global Management

Name: Global Marketing Foreign Entry, Local Marketing, and Global Management
Price: 62.67 USD
Availability: InStock
ISBN: 9780073381015

ISBN-10: 0073381012

ISBN-13: 9780073381015

Edition: 5th 2009

Authors: Johny K. Johansson

List price: $229.33

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Book details

List price: $229.33
Edition: 5th
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 11/3/2008
Binding: Hardcover
Pages: 672
Size: 8.50" wide x 10.75" long x 1.25" tall
Weight: 3.586
Language: English




Fundamentals



The Global Marketing Task



Theoretical Foundations



Cultural Foundations



Foreign Entry



Country Attractiveness



Export Expansion



Licensing, Strategic Alliances, FDI



Local Marketing



Understanding Local Customers



Local Marketing in Mature Markets



Local Marketing in New Growth Markets



Local Marketing in Emerging Markets



Global Management



Global Marketing Strategy



Global Products and Services



Global Branding



Global Pricing



Global Distribution



Global Advertising



Global Promotion, E-Commerce, and Personal Selling



Organizing for Global Marketing