Marketing Research Project Manual

Name: Marketing Research Project Manual
Price: 21.4 USD
Availability: InStock
ISBN: 9780073128887

ISBN-10: 0073128880

ISBN-13: 9780073128887

Edition: 2006

Authors: James M. Molinari

List price: $31.56

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Book details

List price: $31.56
Copyright year: 2006
Publisher: McGraw-Hill Companies, The
Binding: Paperback
Pages: 80
Size: 8.25" wide x 11.25" long x 0.50" tall
Weight: 0.198
Language: English

The marketing research project Introduction Project overview Forming your group Team evaluation Project score sheet Peer evaluation form
Choosing a topic Introduction Types of studies Customer satisfaction Market segmentation Product positioning The assignment The group meeting What to submit
Review of Decision Situation Introduction Decision Situation
The assignment Situation Analysis Company Competition Customer Sources
Literature Review- Secondary Data Introduction Construct definition Methodology Measures Determinants of Customer Satisfaction The assignment Sources
Research Objectives and Information Needs Introduction Research Objectives –What you want to know Information needs The assignment
Methodology Introduction Descriptive Designs Data Sources Data Collection method The assignment
Questionnaire Design Introduction
The Process Question Wording Question order Layout
The assignment
Sampling Plan Introduction Population Definition Sample Frame Sampling Procedure Sample Size Precision Confidence level Estimate of Variance The assignment
Data Analysis Mock-up tables Descriptive analysis Inferential analysis
Report Findings Recommendation Attention to detail Citations
Table of Contents provided by Publisher. All Rights Reserved.