Skip to content
Cart (0) Free shipping over $35*
Buybacks (0) Free shipping on buybacks
loading
Help Contact
Return rental ›

Marketing Research

Best in textbook rentals since 2012!

ISBN-10: 0073054305

ISBN-13: 9780073054308

Edition: 2006 (Student Manual, Study Guide, etc.)

Authors: Donald R. Cooper, Pamela S. Schindler

List price: $208.00
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $208.00
Copyright year: 2006
Publisher: McGraw-Hill Higher Education
Publication date: 2/15/2005
Binding: Hardcover
Pages: 832
Size: 8.50" wide x 10.75" long x 1.50" tall
Weight: 4.246
Language: English

Introduction to Marketing Research
The Role of Research in Marketing
The Marketing Research Industry
Thinking Like a Researcher
The Marketing Research Process
Clarifying the Research Question Through Secondary Data and Exploration
Bibliographic Database Searches
Advanced Searches
The Marketing Research Request and Proposal Process
Ethics in Marketing Research
The Design of Marketing Research
Research Design: An Overview
Qualitative Research
Observation Studies
Surveys and Interviews
Experiments and Test Markets
Complex Experimental Designs
The Sources and Collection of Data
Measurement
Measurement Scales
Questionnaires and Instruments
Crafting Effective Measurement Questions
Pretesting Options and Discoveries
Basic Sampling Concepts
Determining Sample Size
Discovering Insights: Analysis and Presentation of Data
Data Preparation and Description
Exploring, Displaying, and Examining Data
Hypothesis Testing
Measures of Association
Multivariate Analysis: An Overview
Presenting Insights and Findings: Written and Oral
Appendixes
Focus Group Discussion Guide
Direct Marketing Association Information Security Guidelines
Nonparametric Significance Tests
Selected Statistical Tables
References & Readings
Glossary
Credits and Acknowledgements
Indexes Name/Company/Product Index
Subject Index
  • TextbookRush.com BBB Business Review
  • Trustpilot
Like TextbookRush on Facebook Follow TextbookRush on X Follow TextbookRush on Instagram Subscribe to TextbookRush on YouTube Follow TextbookRush on Pinterest Add TextbookRush on Snapchat Add TextbookRush on TikTok
© 2002-2024 TextbookRush
Subscribe