Corporate Communication

Name: Corporate Communication
Availability: OutOfStock
ISBN: 9780072990546

ISBN-10: 0072990546

ISBN-13: 9780072990546

Edition: 4th 2007 (Revised)

Authors: Paul A. Argenti

List price: $112.00

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Description:

Argenti's Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent yearsmistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of…

Book details

List price: $112.00
Edition: 4th
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Publication date: 12/7/2005
Binding: Paperback
Pages: 288
Size: 7.00" wide x 9.00" long x 0.47" tall
Weight: 0.902
Language: English

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide



The Changing Environment for Business Case


Communicating Strategically Case


An Overview of the Corporate Communication Function Case: Dell Computer Corporation


Identity, Image and Reputation Case


Corporate Advertising Exercise: Corporate Ad Samples


Media Relations Case: Adolph Coors Company


Internal Communication Case: Westwood Publishing


Investor Relations Case: Steelcase, Inc


Government Relations Case: Disney's America Theme Park


Crisis Communications Case: Coca-Cola India